Jessica Krakoski

Vice President, Director of Publicity

Jessica Krakoski joined the Cave Henricks Communications team in 2010, after working as an in-house publicist at Simon & Schuster and Basic Books in New York. An avid reader all her life, Jessica is inspired by smart people with bold ideas who are brave enough to share them with the world.

Jessica graduated Phi Beta Kappa from The University of Texas at Austin with a double major in Marketing and English. After completing her thesis and graduating from the elite English Honors Program at UT, Jessica headed to New York to attend the Columbia Publishing Course at Columbia University.

Hoping to combine her marketing degree with her passion for books and ideas, Jessica set her sights on a career in book publicity, and landed her first job at Simon & Schuster’s Simon Spotlight Entertainment imprint (now Gallery Books). With a focus on pop culture, celebrities, and entertainment, Simon Spotlight provided a crash course in the world of high-stakes public relations.

After a few years in the celebrity and pop culture world, she moved to the other end of the spectrum – Basic Books, an imprint of the Perseus Books Group dedicated to producing serious nonfiction by leading journalists, scholars, and intellectuals. There, she spearheaded publicity campaigns on thought-provoking books that truly ran the gamut, from the new science of cognition to the cultural and political battles surrounding hip hop and how the most innovative companies keep a finger on the pulse of American culture.

Jessica’s work came to the attention of Barbara Henricks while working together on the publicity for a Basic Books title. Since joining Cave Henricks, Jessica has continued to work in the serious non-fiction space on titles including America’s Fiscal Constitution by Bill White and The Citizen’s Share by Joseph Blasi, while also leading the campaigns for a number of successful business books, including Nature’s Fortune by Mark Tercek, The Way We’re Working Isn’t Working by Tony Schwartz, Brick by Brick by David Robertson, What Great Brands Do by Denise Lee Yohn, The Pause Principle by Kevin Cashman, and The Innovator’s DNA by Hal Gregersen, Jeff Dyer, and Clay Christensen. She has repeatedly secured coverage for her authors in top-tier media outlets including The New York Times, The Wall Street Journal, The Washington Post, The Financial Times, The Economist, Fortune, Fast Company, FOX Business Network, MSNBC, Bloomberg Television, and NPR.

Jessica keeps a copy of every book she has represented on her bookshelf as a reminder of how much she has learned from the brilliant people that trusted her to help them spread their message. Her enthusiasm for a great idea, collaborative spirit, and tenacity for getting others to listen shines through in her interactions with both clients and the media.

Q&A With Jessica

What is your favorite part of the job?
That incredible feeling when I score a placement with a media outlet at the top of my client’s wish list. When I know exactly what I’m going after, have found the journalist who I just know is the right fit, craft a super customized pitch that connects my client’s ideas with what that journalist cares about, and then BAM – we get the dream hit. It’s the most rewarding feeling – not only that I’ve achieved something great for my client, but that so many people will now know about their important ideas. There’s no better feeling!

When/where are you most in your element?
When I’m working on a really important pitch to a journalist, or working with a client on a tough op-ed or other piece of writing. I find my flow when I’m working with a complex idea and making connections to what’s happening in the news or in the broader conversation.

Favorite book or author?
It’s a tie between my favorite book from early adulthood – The Poisonwood Bible by Barbara Kingsolver – and the most incredible book I’ve read in recent memory – A Little Life by Hanya Yanagihara.

What is one thing you couldn’t live without?
Can I pick two things? My friends and family, who nourish my soul and remind me of what is most important and life. And nature – specifically the forests and mountains of Northeastern Pennsylvania, where my family has lived for generations. Spending just a few hours there restores me like no other place I’ve been.