A quick glance of the publishing landscape makes one thing clear: publishing is in a state of ambiguity. Imprints have closed, major publishing houses have merged, and traditional business models have been reconfigured. At the same time, self-publishing has seen a meteoric rise. While these shifts in the publishing industry give authors far more options in […]
As the ball dropped on yet another New Year, we at Cave Henricks Communications and Shelton Interactive are marking the start of 2015 with what we think will be a fascinating flip in our own roles in the publishing world. Strategic partners providing traditional and social media strategy and support for authors since […]
What follows is a guest post from Kate Henricks, sophomore English major at Hendrix College. About three years ago—well before movie theaters all over the country began amassing enough tears for John Green to fill his own personal saltwater pool—The Fault in Our Stars author found himself topping both the Amazon and Barnes & Noble bestseller lists with […]
2013 has marked another year of tumultuous change for the book industry. With mergers, acquisitions, lawsuits and authors facing a whole new array of methods to introduce their work to the world, it is safe to say publishing will never been the same. While some have the doomsday attitude that the book is dead, I […]
Authors in search of everything from a publishing deal to greater sales or more media attention are increasingly being told to “build a platform” – or create a stronger one. In theory, this strategy makes complete sense. The difficulty is in implementing. What is a platform, and how do I develop one? Simply put, a […]
Today marks the official start of summer and the beginning of the season when sun and vacations conspire to make everyone feel a little liberated. Or at the very least, as though they can squeeze in some much needed downtime. As a devoted book lover lucky enough to make her living amidst the stacks, I’d […]
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the marketplace. Though rolodexes are no longer large clunky eyesores […]
Kim Griggs on our staff recommended a book to me months ago, The Reading Promise: My Father and the Books We Shared by Alice Ozma. She felt it might remind me a bit of the family tradition I have often mentioned of a weekly trek to the library with my Dad. In truth, it did […]
A box from Amazon arrived in our house late last week – something so common that it generally passes unnoticed or is greeted with a tepid, “Mom, there’s another box of books for you.” Not this time. This time the box was ordered by one of my teenagers and contained two copies of John Green’s […]