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Author Archives: Claudia Mueller

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Business Book Laughs

Business Book Laughs

Far from a sign of taking things lightly, laughter is often the surest indication that things are being taken appropriately seriously—so much so that one has to laugh. Business is a serious game, with careers, reputations, and money at stake, and is therefore not without its opportunities for (and the necessity of) cracking up wherever […]

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"Dat one," or what a two-year old can teach you about the future

“Dat one,” or what a two-year old can teach you about the future

“Dat one” is a phrase I hear a lot.  It is usually accompanied by a tiny finger pointing at a laptop screen, as my two-year-old daughter indicates which YouTube video she would like to watch next (these days, usually one involving a snowman or dancing banana). All right, let’s get it out of the way: […]

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This week in publishing...

This week in publishing…

In defiance of Friday the 13th gloom and doom, a roundup of some of the week’s most positive and surprising publishing news: Thriller/horror writer J.A. Konrath is trumpeting on his blog that he has earned $100,000 in three weeks selling his self-published THE LIST on Amazon.  Having been turned down by editors at St. Martin’s, […]

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PR and Digital Media take Center Stage at Author Pow Wow

PR and Digital Media take Center Stage at Author Pow Wow

Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]

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How Businesses Choose Business Books: An Interview with getAbstract

How Businesses Choose Business Books: An Interview with getAbstract

Recently, I was introduced to getAbstract, the world’s largest provider of business book summaries – not through my line of work, surprisingly, but at a wedding – by a family friend who uses getAbstract’s service in her organizational management position at General Motors. How had I not heard of this service, used to inform book-purchasing […]

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Kindle for Thought, Dad?

Kindle for Thought, Dad?

It seemed like a great idea for a blog post: introduce my Dad to my Kindle while he’s in town visiting, and record his reaction.  He’s 73, he’s the world’s most voracious reader—can he adapt?  This will be fascinating insight into the digital adaptability of older readers and marketability of ebooks to this rapidly expanding […]

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And the Business Book of the Year Is…

And the Business Book of the Year Is…

It was announced Friday that the Financial Times/Goldman Sachs Business Book of the Year Award has been awarded to Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty. Subjects on the short list this year included energy security, urban development, global poverty and, of course, the continuing financial crisis—the topic that captured […]

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