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Author Archives: Jessica Krakoski

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Business Book Reviews in 2016

Business Book Reviews in 2016

Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]

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How to Write for The New York Times Sunday Review

How to Write for The New York Times Sunday Review

By this point, we all know that content is king in the new media landscape, and many authors have become accustomed to writing for the media. One of the holy grails of book publicity is The New York Times Sunday Review opinion section. But business book authors who have successfully placed their writing in the […]

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Five Things Authors Do that Journalists Love

Five Things Authors Do that Journalists Love

If you’ve ever tried to do your own book publicity, you know that making a connection with a journalist – whether you have landed yourself an interview, a deskside meeting, or a simple “I’m interested, tell me more” – is hugely exciting. To make the most of it, you must temper the “THIS IS MY […]

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Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

For this week’s “Five Questions With…” interview series, we’re delighted to have Gregg Greenberg join us from TheStreet, one of the leading sources for market, investing and financial information. As Staff Reporter and video correspondent for TheStreet, Gregg hosts daily video news segments and often interviews thought leaders in business and finance, including authors. With an […]

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Media Interview Series: Five Questions with Bill Moller, host, WGN Radio

Media Interview Series: Five Questions with Bill Moller, host, WGN Radio

Our “Five Questions With…” media interview series continues this week with Bill Moller, host of his own radio show on WGN-AM in Chicago. Known as “The Voice of Chicago,” WGN Radio is one of the largest news and talk stations in the Midwest. During his weekend slot, Bill focuses on a variety of topics with […]

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Five Questions with Steve Watkins, Reporter, Investor’s Business Daily

Five Questions with Steve Watkins, Reporter, Investor’s Business Daily

In this latest installment of our journalist Q&A series, we chat with Steve Watkins, reporter for Investor’s Business Daily. Steve writes for the Leaders & Success column, where he focuses on the themes of honesty, integrity, ethics, trust, accountability and responsibility in leadership. He chooses a general topic for each column – often inspired by […]

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Five Questions with Anne Fisher, contributor to Fortune.com

Anne Fisher is a contributor to both Fortune.com and CNNMoney.com, where she covers workplace and small business topics, respectively. Our work with Annie centers on her Fortune.com work, where she has been writing her “Ask Annie” career column since 1996. In it, she helps readers navigate booms, recessions, changing industries, and changing ideas about what’s […]

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Five Questions with John Nash, co-host, Sirius XM Radio’s “The Focus Group”

This blog once hosted a Q&A series with the top leaders in book publishing (you can read interviews with Clay Smith of the Texas Book Festival, Susan Williams of Jossey-Bass, Ben Loehnen of Simon & Schuster, Jack Covert of 800-CEO-READ and others in our archives). We learned so much talking to these smart folks, so […]

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Survey Says…Six Tips for turning research into media coverage

Survey Says…Six Tips for turning research into media coverage

We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]

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General Petraeus and Mastering the News Hook

General Petraeus and Mastering the News Hook

Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]

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