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Author Archives: Kaila Nickel

Thoughts on books, publicity, and the media from our Cave Henricks staff.
BookPeople’s Giving Tree: Behind our selections

BookPeople’s Giving Tree: Behind our selections

This year, we had the opportunity to do something special in place of our traditional office gift exchange. On the recommendation of our own Kim Petty, we took a trip to BookPeople—our local independent bookstore—to participate in their Giving Tree program benefitting Dell Children’s Hospital, BookSpring, and Women’s Storybook Project of Texas. We each had […]

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Media interview series: Five Questions with Bill Frank, host of KVTA-AM's "The Bill Frank Radio Show"

Media interview series: Five Questions with Bill Frank, host of KVTA-AM’s “The Bill Frank Radio Show”

We had the pleasure of speaking with Bill Frank for this week’s installment of the “Five Questions With…”  media interview series. Bill is the host of “The Bill Frank Radio Show,” airing on KVTA-AM out of Ventura County, CA. Here is what Bill had to say about working with publicists and what he looks for in guest […]

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Media interview series: Five Questions with Forbes Leadership Editor Fred Allen

Media interview series: Five Questions with Forbes Leadership Editor Fred Allen

  Fred Allen is the Leadership Editor for Forbes, overseeing the Leadership Department as well as the Leadership section and CEO Network for Forbes.com. We have been working with Fred since he took the position in 2008, most often pursuing byline placements for our authors as well as the occasional permanent column. Fred graciously spoke with […]

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Five Questions with Inc. columnist Jeff Haden

Five Questions with Inc. columnist Jeff Haden

We were honored to speak with Jeff Haden for this week’s installment of our “Five Questions with…” series. Jeff is columnist for both the print and online editions of Inc. He is also a LinkedIn Influencer, a ghostwriter, and a speaker. I have long been a fan of Jeff’s writing (particularly his Inc. column), so […]

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Five Questions with Harvey Schachter, management columnist for The Globe and Mail

For this week’s installment of our “Five Questions with…” series, we had the pleasure of speaking with Harvey Schachter, management columnist for the Toronto-based daily The Globe and Mail. Harvey writes the Monday Morning Manager, Managing Books, Balance, and Power Points columns for the paper. With over twenty years experience as a journalist, Harvey’s coverage […]

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Capitalizing on a great media placement

As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]

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When it comes to reviews

The book industry is in the midst of a major transformation – one that has been underway for several years now. E-book sales continue to rise, book advances continue to decline, and major players in the publishing industry are making strategic decisions to either merge or dig their heels in as they look for new […]

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Books we're Thankful For

Books we’re Thankful For

With Thanksgiving upon us, we are reminded once again how much we have to be thankful for this year. So far in 2012, we have celebrated two bestselling titles, the addition of Margaret and Megan to our team, as well as a move into a great new office alongside Shelton Interactive.  Two things make a […]

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The juggle: building a brand, running a business… and promoting a book

The juggle: building a brand, running a business… and promoting a book

Most often, our authors are not only business leaders, but they’re also business owners. They’re supporting their employees and clients, building their brand, and – by the time they come to us – preparing to promote their upcoming book. This creates a difficult juggle that comes as a surprise to many authors as they struggle […]

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How Napster changed book PR and what that means for authors

How Napster changed book PR and what that means for authors

Just over a decade ago, the music industry was rocked to its core. The demand for great music remained unchanged, but the way in which music lovers were obtaining it was unlike anything the industry had seen before. Using file sharing sites like Napster, LimeWire, and eventually iTunes, people were able to get their music […]

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