The ability to communicate effectively is prerequisite number one for a career in public relations. But immediately following is the ability to communicate efficiently. I read recently that in our overwhelmed, constantly-connected world, the ideal word count for a pitch is 90 words. Yes, 90 words. (Breathe, PR people.) In a time where journalists and […]
Over the past few years, reality TV has seen a sizeable shift. Once dominated solely by shows meant to simultaneously induce laughter and horror, while the subjects of the show live off of nothing more than booze and Cheetos, the genre has expanded to an unlikely sector: business. With programs like “Shark Tank,” “Undercover Boss” […]
I’m told that walking into a bookstore and seeing your book on the shelf is one of the greatest feelings for an author. Even better is when someone tells you that your book impacted the way they run their company or approach life challenges. It’s confirmation that the months (or even years) you spent bringing your […]
Happy Wednesday, folks! And happy birthday to me. Shameless birthday promotion. I can’t help it; I love birthdays! Now that that’s out of the way, let me say that I realize you can’t judge a book by its cover (pun intended, read on). However, I can’t help but make conclusions when I see someone reading […]
According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]
As Thanksgiving inches closer, we are increasingly aware that we have much to be thankful for. Professionally, we celebrate four New York Times, Wall Street Journal and/or USA Today bestsellers, a promotion and two fantastic additions to our team. Personally, we celebrate a milestone birthday, a new marriage and an engagement. It’s been a big […]
Remember when timeout was punishment? When being forced to do absolutely nothing was a cruel way for our parents to teach us a lesson? It was right up there with mandated nap time. Oh, how things change. As I sit in my office today, I am forced into a timeout (of sorts). The rain we […]
What tops your list of pet peeves? For me, it’s the improper use of you’re/your, their/there and it’s/its, followed closely by ending a sentence with a preposition. What can I say? I wish I were Grammar Girl. I would argue with near absolute certainty that, for members of the media, nothing is more irritating than […]