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Author Archives: Kaila Nickel

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Make your 90 words count

Make your 90 words count

The ability to communicate effectively is prerequisite number one for a career in public relations. But immediately following is the ability to communicate efficiently. I read recently that in our overwhelmed, constantly-connected world, the ideal word count for a pitch is 90 words. Yes, 90 words. (Breathe, PR people.) In a time where journalists and […]

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From The Real World to Shark Tank

From The Real World to Shark Tank

Over the past few years, reality TV has seen a sizeable shift. Once dominated solely by shows meant to simultaneously induce laughter and horror, while the subjects of the show live off of nothing more than booze and Cheetos, the genre has expanded to an unlikely sector: business. With programs like “Shark Tank,” “Undercover Boss” […]

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Don't forget to celebrate

Don’t forget to celebrate

I’m told that walking into a bookstore and seeing your book on the shelf is one of the greatest feelings for an author. Even better is when someone tells you that your book impacted the way they run their company or approach life challenges. It’s confirmation that the months (or even years) you spent bringing your […]

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Inspiration

Inspiration

  I can think of many people who have achieved great things – people who have won Grammys, as we watched Adele sweep every category for which she was nominated last Sunday, or who have made our lives easier by some technology or invention. However, very few names come to mind when I think of […]

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What We're Reading Wednesday

What We’re Reading Wednesday

Happy Wednesday, folks! And happy birthday to me. Shameless birthday promotion. I can’t help it; I love birthdays! Now that that’s out of the way, let me say that I realize you can’t judge a book by its cover (pun intended, read on).  However, I can’t help but make conclusions when I see someone reading […]

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Why PR is more stressful than neurosurgery

Why PR is more stressful than neurosurgery

According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]

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So, you want to be on Good Morning America?

So, you want to be on Good Morning America?

Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]

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Books We're Thankful For

Books We’re Thankful For

As Thanksgiving inches closer, we are increasingly aware that we have much to be thankful for. Professionally, we celebrate four New York Times, Wall Street Journal and/or USA Today bestsellers, a promotion and two fantastic additions to our team. Personally, we celebrate a milestone birthday, a new marriage and an engagement. It’s been a big […]

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Timeout

Timeout

Remember when timeout was punishment? When being forced to do absolutely nothing was a cruel way for our parents to teach us a lesson? It was right up there with mandated nap time. Oh, how things change. As I sit in my office today, I am forced into a timeout (of sorts). The rain we […]

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Worth the Time and Effort

Worth the Time and Effort

What tops your list of pet peeves? For me, it’s the improper use of you’re/your, their/there and it’s/its, followed closely by ending a sentence with a preposition. What can I say? I wish I were Grammar Girl. I would argue with near absolute certainty that, for members of the media, nothing is more irritating than […]

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