
Here are some of the major book projects CHC has already helped launch in the past:
Mass Career Customization
by Cathleen Benko and Anne Weisberg
Harvard Business School Press
September, 2007
In a day and time when you can build your Levi's online like couture, buy an IPOD preloaded with a favorite band, get a credit card with a billing cycle that meets your needs, and order your favorite color M&Ms with a custom slogan, it is really no surprise that Americans are clamoring for a career that moves from one-size-fits-all to made-just- to-suit-me.
MASS CAREER CUSTOMIZATION by Cathleen Benko and Anne Weisberg is a wake up call to corporate America that the time is overdue for a shift in the workplace to better suit the increasingly scarce and knowledge-driven labor force.
Current policies, which by and large dictate a 40 hour work week along with travel and other inflexible demands, are modeled on a society that has disappeared. In the 1950s when those rules were written, 63% of American families sent Dad to work and Mom stayed home to tend to household matters and children. Today, that model reflects only 17 percent of American families with a full 83% falling into a "nontraditional" mold, with two parents in the workplace or a single parent bearing the full load. Add in the impending labor shortage, a new generation of workers who are demanding a better work/life balance, and the need for change is obvious, compelling, and urgently felt.
Benko and Weisberg, both top executives for Deloitte, examine in depth the six trends forcing the change in the workplace and offer a cogent and comprehensive strategy for tackling this rapidly emerging disconnect between worker and job. The Corporate Lattice™ will allow every employee to create a career path that allows for a balance between family, company and career priorities. It will do two things - keep talented people in the workforce while allowing companies to keep pace with market growth, attract and retain valued employees, strengthen the leadership pipeline and gain competitive advantage in the marketplace.
In short, changing the workplace to suit the workforce is a win-win situation for all. It's a solution long overdue, ardently discussed, but to date, not adopted on a widespread scale. This book is a primer for shaping tomorrow's companies, practices and policies to meet the needs of today's talented and increasingly scarce workforce.
National Author Publicity
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