Take a look at some of the quality book projects CHC currently has in the works:
Current Projects:
THE NEW AGE OF INNOVATION
Driving Co-Created Value Through Global Networks
by C.K. Prahalad and M.S. Krishnan
McGraw Hill
May, 2008
C.K. Prahalad coined the term "core competence" in 1989 and was named the world's most innovative management thinker by The Times of London. BusinessWeek says he "may well be the most influential thinker on business strategy today."
In his new book, THE NEW AGE OF INNOVATION: Driving Co-Created Value Through Global Networks, co-authored with M.S. Krishnan, Prahalad turns his practiced eye to innovation, something he's been watching closely in companies both here and abroad for the past four years.
Prahalad's conclusion is that organizations must build their strategy around technology and business processes and use all means at their disposal, including outsourcing, to get the best systems possible. Once these systems are in place, the rest of the organization must revolve around them.
THE NEW AGE OF INNOVATION provides both a blueprint for Prahalad's strategy and a host of examples of how it is already at work in some of today's best companies. From iGoogle which allows users to build a desktop platform that features their favorite sites and information, to Unilever which encourages customers of Ponds to specify their budget and skin type to create a customized set of skin care products, to Starbucks which has created stores that allow for everything from drive-thru ordering to lingering with a laptop and a cup of premium coffee -- the book is full of success stories.
Cogent, crisp and compelling, this book is sure to spark a global conversation on technology and business.
C. K. Prahalad is the international bestselling author of Competing for the Future and The Fortune at the Bottom of the Pyramid, an award-winning business leader and the Paul and Ruth McCracken Distinguished University Professor of Strategy at the Ross School of Business at the University of Michigan. Co-author M.S. Krishnan is a Hallman Fellow & Professor of Business Information and Technology at the Ross School of Business at the University of Michigan.
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