Change-Friendly Leadership
Dr. Rodger Dean Duncan
Maxwell Stone Publishing, September 2012

Most attempts to change fall flat.

Around the world, countless change efforts are underway in all kinds of organizations, spearheaded by leaders with good intentions. Despite the good intentions, the majority of these programs will not succeed. Why?

In this radical new book, practitioner Rodger Dean Duncan shows that humanness, approachability, and friendliness are necessary but often overlooked elements of making change work.

Change cannot be achieved by a press release, slogan, or announcement. Effective organizational change requires the active, mindful participation of the people affected by the change. Leaders must learn how to bring their entire team on board with changes and ensure they are invested in the process as well as in the outcome.

The Friendly Factor is not just a play on words. It’s the very foundation for effectively engaging people’s heads, hearts, and hopes. The Change-Friendly framework is based on timeless principles that are tried and true in even the toughest situations. Using this framework will enable you to create effective, lasting change in your organization.

About the Author

Dr. Rodger Dean Duncan is widely known for his work in organizational effectiveness and the strategic management of change. His clients range from cabinet officers in two White House administrations to top executives in many corporations. His Internet column reaches opt-in business subscribers in more than 130 countries. Bestselling author Stephen R. Covey calls Duncan’s work on leadership “brilliantly insightful, inspiring – profound, yet user friendly; visionary, yet highly practical.”