Collapse of Distinction
Scott McKain
Thomas Nelson, April 2009

Can your customers tell the difference between you and the competition?

It’s not that we can’t see the forest for the trees, it’s just that these days, every tree looks exactly alike. From big box retail to fast food to insurance—no one stands out. Distinction has collapsed into beige uniformity. And in today’s tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.

If a business is going to thrive, it has to rise above the fray. In Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.

About the Author

Scott McKain formerly served as Vice Chairman of a dynamic holding company that was named one of the “fastest growing companies” in America. He is also the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the “Professional Speakers Hall of Fame” – and is a member of the “Speakers Roundtable,” an elite group of 20 business speakers considered by many to be among the best in the world. His client list for speeches, seminars and consulting is a “Who’s Who” of corporations (such as GE, IBM, Phillips and hundreds more). He has appeared on platforms in all 50 states of the US and 14 countries. Scott also makes appearances on FOX News Channel and other major media outlets as an expert commentator. Scott, his wife, Tammy, and sons Corbin and Faron Byler live in Indianapolis, Indiana.