Disrupt! Think Epic. Be Epic.
Bill Jensen
NetMinds Corporation, July 2013

Welcome to the age of continuous personal disruption. When even the most basic daily routines get swept up in a storm of ambiguity. When nothing is certain. When there is no perfect decision to be made.

That’s why author Bill Jensen identified the 25 habits most necessary for success in today’s crazy world.

Disrupt! is for everyone trying to do extraordinary things while driving through a shitstorm of relentless disruptions. Jensen uncovered these habits by going direct to the source — the very people causing those disruptions.

100 great disruptive heroes: CEOs, inventors and scientists, entrepreneurs and freedom fighters, firefighters and doctors, geeks and a couple of freaks … masters of disruptive innovation and change.

Disruptive because they simply refuse to accept the status quo. Heroes because they are changing the rules of the game. Great because they are helping each of us change for the better.

Consider their first five habits:

  • Habit 1: Question Everything
  • Habit 2: Audacity Matters
  • Habit 3: Kill What You Cherish Most
  • Habit 4: Do Epic Shit
  • Habit 5: Blow Stuff Up

…what emerges is the profile of a protrarian — how to be someone who helps the company and its customers by pushing back on the status quo, creating positive disruptions.

Jensen has created a master class in how to become a disruptive hero. Behind it all is powerful storytelling: How a Batman costume in the first grade inspired a lifetime of innovation; how the death of a loved one forged unlimited audacity; how a national problem is creating the world’s best company; how one C-suite executive fights to keep failing.

Readers also get bonus tips beyond the book: A free How To Addendum with checklists for every habit and all the heroes’ interviews are on YouTube for additional viewing.

About the Author

Bill Jensen makes it easier to do great work.

Jensen is today’s foremost expert on work complexity and cutting through clutter to what really matters. He has spent the past two decades studying how work gets done. (Much of what he’s found horrifies him.)

He is an internationally-acclaimed author and speaker who is known for provocative ideas, extremely useful content, and his passion for making it easier for everyone to work smarter, not harder.

He is CEO of The Jensen Group, a change consulting firm he founded in 1985. Jensen’s personal life fantasy is to bicycle around the globe via breweries.