Duck and (Re)Cover
Steven S. Little
Wiley, July 2009

Business growth expert Steven S. Little gives you the real-world strategies you need to navigate your business through economic uncertainty.

If you’re a business owner or leader, you’re no doubt feeling inundated on all sides by the gathering forces of this financial downturn—shrinking revenues, tightening resources, anxious workers, plunging profits. When economic storms hit, it’s the clear-minded and action-oriented leader that ultimately guides their business to success. In order to position your business for the growth opportunities ahead, it is imperative for you to address your most critical issues now.

Duck and (re)Cover is the ultimate business owner’s guide to prevailing and prospering through tough economic times. It questions much of the “conventional wisdom” we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today.

  • Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall
  • Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth
  • Written by Steven S. Little, former president of three fast-growth companies and author of The Seven Irrefutable Rules of Small Business Growth

Now is not the time for timidity. Instead, make the bold moves recommend here to not only weather the storm but to chart a course for your ultimate destination.

About the Author

Steven S. Little is a much sought after expert on the subject of business growth and the future of opportunity. As a former President of three fast-growth companies, he now advises thousands of leaders of growing organizations and communities each year. For over ten years, Steve was also a Senior Consultant for Inc. magazine. He is the author of the best-selling books The 7 Irrefutable Rules of Small Business Growth and The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth. And his newest book Duck and (Re)Cover: The Embattled Business Owner’s Guide to Survival and Growth, received praise as the “Must-Read Business Book” for 2009!

He also regularly speaks for some of the world’s leading organizations, including UPS, Microsoft, FedEx, Bank of America, SunTrust Bank, Echostar, National Association of Home Builders, Consumer Electronics Associations, National Sporting Goods Association, Million Dollar RoundTable, American Banking Association, Associated General Contractors, Retail Industries Leaders Association and more than 80 chambers of commerce. His style has been described as “real-world,” “highly credible” and “uniquely engaging.”

Steve is a graduate of Miami University and has studied at The Institute for Management Development in Lausanne, Switzerland and The University of Houston’s Future Studies Program. Steve and family live in sunny Wilmington, NC and historic Merida, Mexico.