Talk is (Not!) Cheap
Jim McCann
Amazon Publishing/New Harvest, January 2014

Jim McCann has spent his career talking. For McCann, the founder and CEO of the world’s largest florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most powerful leadership tool. In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership—the process he developed to engage others and create forward momentum in the workplace—can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this book argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

Lessons include how to overcome hesitation when diving into conversation with strangers and knowing when to just “shut up and listen!” McCann’s practical advice comes from twenty years of experience as the voice of small business, and from meeting and exchanging ideas with other influential business leaders around the world.

Whether you’re interacting with customers, pitching new business to a client, or seeking to be heard within your own company, Talk Is (Not!) Cheap will strategically transform the way you communicate and listen. With McCann as your guide, this important book will teach you how the art of conversation leadership can improve and joyously change your life.

About the Author

Jim McCann is a highly successful entrepreneur whose vision and energy have helped grow 1-800-FLOWERS.COM®, the company he founded in 1976, into the world’s leading florist and gift company. He is also the founder of Celebrations.com and appears frequently on many national TV networks, including CNBC, CNN, Fox News Channel, and Bloomberg TV.