The Middle-Class Millionaire
Russ Alan Prince and Lewis Schiff
Crown Business, February 2008

In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle class millionaires–people who enjoy a net worth ranging from one million to ten million dollars and have earned rather than inherited their wealth. Comprising 8.4 million households and growing in number, the attitudes and behaviors of these working rich are exerting a powerful influence over our society. So who are these people? They believe in the benefits of hard work. They believe in investing in themselves, and in self improvement. They are more likely to focus on drawing financial gain from their work, and less inclined to be discouraged by failure. And they don’t spend money on the extravagances indulged in by the very rich; instead, they wield their affluence according to middle-class values and ideals. From home security systems to health care, technology to travel, their spending choices are affecting us all – from the products we buy, to the communities in which we live, to the aspirations and values of the broader middle class and American population as a whole.

In the bestselling tradition of Bobos in Paradise and The Millionaire Next Door, The Middle-Class Millionaire is a captivating narrative – part sociology, and part aspirational journey into the lives, attitudes and values of the middle-class millionaires. Based on extensive surveys and research into more than 3,600 middle-class millionaire households around the country, this book will reshape our understanding of what it takes to be successful – and how all of us can achieve similar success.

About the Authors

Russ Alan Prince, president of R.A. Prince & Associates, Inc., is internationally recognized as one of the foremost authorities on the private wealth industry. He consults with the ultra-wealthy, entrepreneurs and select professionals to strategically expand their networks and maximize the value of their relationships.

A prolific writer, he’s penned more than forty books including, Profitable Brilliance and The Family Office. He is a founder and the Executive Director of Private Wealth magazine and writes the Serious Money on Forbes column.

Lewis Schiff is the executive director of Inc. Business Owners Council, a membership organization for Inc. Magazine’s top entrepreneurs and owners of closely-held family businesses and maintains a blog about behavioral entrepreneurship on Inc.com.

His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, which focuses on the wealth-creating behaviors and attitudes that work best in the new economy, was published by Harper Collins in March 2013.

Schiff has co-authored two books: The Influence of Affluence: How The Rich Are Changing America charts the rise of America’s growing affluent middle-class through original research and analysis. The Armchair Millionaire describes a wealth-creation system that leverages Nobel-Prize winning methodologies.