The Trust Edge
David Horsager
Free Press, October 2012

In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust:

  1. Clarity: People trust the clear and mistrust the ambiguous.
  1. Compassion: People put faith in those who care beyond themselves.
  1. Character: People notice those who do what is right over what is easy.
  1. Competency: People have confidence in those who stay fresh, relevant, and capable.
  1. Commitment: People believe in those who stand through adversity.
  1. Connection: People want to follow, buy from, and be around friends.
  1. Contribution: People immediately respond to results.
  1. Consistency: People love to see the little things done consistently.

When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!

About the Author

David Horsager is an author, business strategist, and keynote speaker. Through his book and programs, he shares the secrets of using trust to impact the bottom line. Combining humor, illustrations, and memorable stories with research and insight, David sheds light on the confusion and misconception surrounding the cornerstone of personal and professional success.