Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
PR and Digital Media take Center Stage at Author Pow Wow

PR and Digital Media take Center Stage at Author Pow Wow

Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]

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Creativity Boost for Publishing Community

Creativity Boost for Publishing Community

Call it what you will — intellectual juice, a sense of community, or just plain old face time in our high tech, low touch world, but today, I got a hefty dose of it all at my favorite event of the year. The Author Pow Wow hosted by 800 CEO Read since 2005 kicked off […]

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800-CEO-REcap

Barbara, Dennis and I spent the week trading ideas with some of business book publishing’s brightest stars in Milwaukee at the 800-CEO-READ Author Pow Wow. We watched Sally Hogshead convince Jack Covert to take a shot of Jagermeister before noon, played Personality Poker and were reminded of how wonderful Austin, TX is in the winter […]

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Five Quick Questions With Publishing’s Top Leaders: Jack Covert

The way we buy books is changing along with everything else in the publishing world.  To get a better feel for how the self publishing and the digital world are impacting consumers of virtual books, Barbara Henricks had a brief conversation with Jack Covert, President and Founder of 800-CEO-READ. For over 25 years, 800-CEO-READ has […]

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