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So, you want to be on Good Morning America?

January 9, 2012 | Kaila Nickel

Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]

PR and Digital Media take Center Stage at Author Pow Wow

December 8, 2011 | Claudia Mueller

Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]

Creativity Boost for Publishing Community

December 6, 2011 | Barbara Henricks

Call it what you will — intellectual juice, a sense of community, or just plain old face time in our high tech, low touch world, but today, I got a hefty dose of it all at my favorite event of the year. The Author Pow Wow hosted by 800 CEO Read since 2005 kicked off […]

Favorite Reads: 10/10 – 10/14

October 14, 2011 | Jessica Krakoski

It’s Friday – the day I wrap up media reports, check in with my fantastic authors, and treat myself to breakfast tacos (Austin’s equivalent of the all-holy bagel). As this weekend warrior heads for the door, here’s a round-up of my favorite publishing stories from the five days. Alec Baldwin on the mic! That’s right, […]

Biggest Change in Books?

September 26, 2011 | Barbara Henricks

Biggest Change in Books? The Way they Come to Market. In the not so distant past, most of the books you bought either on the shelf of a local bookstore (although these are fast diminishing with the death of Borders this year) or with a click on Amazon, made a fairly similar path to publication. […]

Relaunching the Blog

September 21, 2011 | Barbara Henricks

As we’ve re-launched our website to better reflect our growing company, it seemed the perfect occasion to re-launch our blog as well. In the past, we’ve suffered the busy blogger’s syndrome which puts this task too far down on the daily list. Our plan moving ahead is to blog several times a week, offering up […]

The Way We’re Reading

March 7, 2011 | Barbara Henricks

The recent demise of Borders, the record Christmas sales of ereaders, and the introduction of iPad 2, have morphed the way we all read. From preschoolers some of whom call Apple’s ereader a “mypad” to corporate executives, the way we consume information has changed forever. Below is an informal sample from our circle of friends, avid […]

Changing Minds

February 16, 2011 | Dennis Welch

It has been said that everyone has at least one book that they are destined to write. I’m not sure I believe that exactly, but I hear an awful lot of people talk about the book they plan to write someday. In practice most people never get to the really hard part of that process-the […]

Want coverage? Be useful, be relevant, and be available.

December 13, 2010 | Barbara Henricks

I will resist the urge to say that it’s never been tougher to get attention in the media, although it is true, as media fractures, merges and, to some extent, dwindles. In reality, though, it’s always been tough. I was a journalist 20 years ago, and when in the producing studios chasing news, we were […]

Five Quick Questions With Publishing’s Top Leaders: Ben Loehnen

November 17, 2010 | Barbara Henricks

Ben Loehnen, Senior Editor at Simon & Schuster’s flagship imprint, has worked on a number of successful business titles, including Made to Stick by Chip and Dan Heath, The Myth of the Rational Market by Justin Fox and What Would Google Do? by Jeff Jarvis. We asked him about the working relationship between author and […]

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So, you want to be on Good Morning America?

Creativity Boost for Publishing Community

Favorite Reads: 10/10 – 10/14

Biggest Change in Books?

Relaunching the Blog

The Way We’re Reading

Changing Minds

Want coverage? Be useful, be relevant, and be available.

Five Quick Questions With Publishing’s Top Leaders: Ben Loehnen

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