Blog
Want Media Love? Be Discoverable.
There is rarely an author who comes through our door who doesn’t have a wish list of media outlets where they would love to see their ideas covered. And while it is our job to get those dream hits, the truth is that the journey toward generating interest has radically changed (like everything else in […]
What’s in a Name?
Naming something is rarely easy and getting it just right can feel close to impossible. Google’s ubiquitous search engine was called BackRub during its developmental phase, 7-Eleven convenience stores were once U-Tote-Ms and those Puma sneakers you tie on for your run were once called Rudas, after the firm’s founder. Somehow, none of those early […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Relaunching the Blog
As we’ve re-launched our website to better reflect our growing company, it seemed the perfect occasion to re-launch our blog as well. In the past, we’ve suffered the busy blogger’s syndrome which puts this task too far down on the daily list. Our plan moving ahead is to blog several times a week, offering up […]
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