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Thoughts on books, publicity, and the media from our Cave Henricks staff.
The value of the reporter’s rolodex
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the marketplace. Though rolodexes are no longer large clunky eyesores […]
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