Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
What a PR pro brings to your book team in uncertain times

What a PR pro brings to your book team in uncertain times

A quick glance of the publishing landscape makes one thing clear: publishing is in a state of ambiguity. Imprints have closed, major publishing houses have merged, and traditional business models have been reconfigured. At the same time, self-publishing has seen a meteoric rise. While these shifts in the publishing industry give authors far more options in […]

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Five Questions with Steve Watkins, Reporter, Investor’s Business Daily

Five Questions with Steve Watkins, Reporter, Investor’s Business Daily

In this latest installment of our journalist Q&A series, we chat with Steve Watkins, reporter for Investor’s Business Daily. Steve writes for the Leaders & Success column, where he focuses on the themes of honesty, integrity, ethics, trust, accountability and responsibility in leadership. He chooses a general topic for each column – often inspired by […]

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Capitalizing on a great media placement

As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]

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