A quick glance of the publishing landscape makes one thing clear: publishing is in a state of ambiguity. Imprints have closed, major publishing houses have merged, and traditional business models have been reconfigured. At the same time, self-publishing has seen a meteoric rise. While these shifts in the publishing industry give authors far more options in […]
As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]