Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]
Years of fighting between Amazon and the publishing world has almost everyone taking sides. In the wake of this summer’s controversy over mistreating workers, it would be easy to blame the company for taking away even the noncommercial, celebratory parts of writing a book. But is the online retailer really to blame? Or is this just […]
It’s the moment you’ve been waiting for – you are about to be interviewed about your latest book. Common sense says this should be easy, answering questions about something that you’ve been completely immersed in for months, if not longer. But, nerves and fear often trump knowledge when it comes to the interviews and even […]
If you’ve ever tried to do your own book publicity, you know that making a connection with a journalist – whether you have landed yourself an interview, a deskside meeting, or a simple “I’m interested, tell me more” – is hugely exciting. To make the most of it, you must temper the “THIS IS MY […]