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7 PR Questions Every Author Should Ask
Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?
Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.
Business Book Reviews in 2016
Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]
DIY Book Publicity: What Every Author Can Do
I regularly meet with new authors eager for attention for their work. For many, a full-time publicist isn’t an option. Fortunately, today’s media landscape is rife with opportunity for the DIYer. I was inspired to put together this short list of suggestions after more than two decades of working in book publicity and, very recently, becoming an author myself. Is it subjective? Yes. But I guarantee that it’s a great place to start when you find yourself thinking you should do “something” about your PR.
These tips are specifically for those promoting their own work, but if you have a publicist, they’re still a great place to start and will make you an awesome and collaborative client.
What Literary Agents Love
The changing publishing world has left many confused about literary agents. Do you need one? How do you get one? What do they do? We sat down with Literary Agent Jud Laghi to learn more about why you need an agent in the DIY era of publishing and a better idea of what they really do.
Jump Start Your PR Plan
The New Year provides a great chance to restart your PR plans. Some good ways to get started include refreshing your social media profiles, write a new blog post or column, find ten journalists to follow on Twitter, schedule a networking event and identify one stretch goals.
Book Publicity FAQs for First-Time Authors
According to a report done by Bowker – the world’s leading provider of bibliographic information – over 1.5 million books were published in the year 2013 alone. And while that figure may seem outdated (we don’t have current statistics for the years 2014 and 2015 yet), I think it’s safe to assume that this number […]
Is a Podcast Right for You?
What did you listen to on your drive to work yesterday? How about the last thing you downloaded to your smartphone? Increasingly, the answer to that question is a podcast. Research conducted earlier this year indicates that one third of Americans have listened to a podcast—a three-fold increase over the past decade. Aided by technology […]
Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights
I’m delighted to feature Skip Prichard and his blog, Leadership Insights, on this week’s installment of the “Five Questions With…” media interview series. As the former CEO of Ingram Content Group and the current CEO of OCLC (a global technology company serving libraries), Skip is certainly no stranger to the book publishing industry. He started […]
Media Interview Series: Five Questions with Gregg Greenberg, TheStreet
For this week’s “Five Questions With…” interview series, we’re delighted to have Gregg Greenberg join us from TheStreet, one of the leading sources for market, investing and financial information. As Staff Reporter and video correspondent for TheStreet, Gregg hosts daily video news segments and often interviews thought leaders in business and finance, including authors. With an […]
Media Interview Series: Five Questions with Leigh Haber, books editor for O, The Oprah Magazine
I had the immense pleasure of speaking with Leigh Haber, books editor for O, The Oprah Magazine this week for our “5 Questions With…” media interview series. With little introduction needed, Leigh’s eminent career with books and publishing has seen her as Editor-at-Large for Chronicle Books along with roles at Scribner, Hyperion, and Rodale. Her […]
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