Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
DIY Book Publicity: What Every Author Can Do

DIY Book Publicity: What Every Author Can Do

I regularly meet with new authors eager for attention for their work. For many, a full-time publicist isn’t an option. Fortunately, today’s media landscape is rife with opportunity for the DIYer. I was inspired to put together this short list of suggestions after more than two decades of working in book publicity and, very recently, becoming an author myself. Is it subjective? Yes. But I guarantee that it’s a great place to start when you find yourself thinking you should do “something” about your PR.
These tips are specifically for those promoting their own work, but if you have a publicist, they’re still a great place to start and will make you an awesome and collaborative client.

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Tears of Joy Mark the Year in Publishing

Tears of Joy Mark the Year in Publishing

Oxford Dictionaries declared last week that the 2015 “word” of the year is the tears of joy emoji. When well-schooled lexicographers decide that an emoticon is more fitting for the honor than an actual word, it’s easy to become cynical about the future of books. But rather than succumb to that urge, we decided to focus on the happenings and developments in the publishing industry that benefit authors, books, and the written word. In this piece, we look at more publishing options for authors, business books awards and best of lists, and the update of an industry classic.

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Is a Podcast Right for You?

Is a Podcast Right for You?

What did you listen to on your drive to work yesterday? How about the last thing you downloaded to your smartphone? Increasingly, the answer to that question is a podcast. Research conducted earlier this year indicates that one third of Americans have listened to a podcast—a three-fold increase over the past decade. Aided by technology […]

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Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights

Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights

I’m delighted to feature Skip Prichard and his blog, Leadership Insights, on this week’s installment of the “Five Questions With…” media interview series. As the former CEO of Ingram Content Group and the current CEO of OCLC (a global technology company serving libraries), Skip is certainly no stranger to the book publishing industry. He started […]

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Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

For this week’s “Five Questions With…” interview series, we’re delighted to have Gregg Greenberg join us from TheStreet, one of the leading sources for market, investing and financial information. As Staff Reporter and video correspondent for TheStreet, Gregg hosts daily video news segments and often interviews thought leaders in business and finance, including authors. With an […]

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What a PR pro brings to your book team in uncertain times

What a PR pro brings to your book team in uncertain times

A quick glance of the publishing landscape makes one thing clear: publishing is in a state of ambiguity. Imprints have closed, major publishing houses have merged, and traditional business models have been reconfigured. At the same time, self-publishing has seen a meteoric rise. While these shifts in the publishing industry give authors far more options in […]

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Media Interview Series: Five Questions with Bill Moller, host, WGN Radio

Media Interview Series: Five Questions with Bill Moller, host, WGN Radio

Our “Five Questions With…” media interview series continues this week with Bill Moller, host of his own radio show on WGN-AM in Chicago. Known as “The Voice of Chicago,” WGN Radio is one of the largest news and talk stations in the Midwest. During his weekend slot, Bill focuses on a variety of topics with […]

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Media interview series: Five Questions with Alyson Nyiri, book reviewer for HR Professional

Media interview series: Five Questions with Alyson Nyiri, book reviewer for HR Professional

Our “Five Questions With…” media interview series continues this week with Alyson Nyiri, book reviewer for HR Professional. The largest magazine for human resources professionals in Canada, HR Professional reports on the latest workplace news and offers in-depth analysis on the most cutting-edge developments in people management, HR law and strategy. Our team frequently works […]

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Media interview series: Five Questions with Rupert Allman, executive producer of PRI's "The Takeaway"

Media interview series: Five Questions with Rupert Allman, executive producer of PRI’s “The Takeaway”

We are beyond excited to feature Rupert Allman, executive producer of “The Takeaway,” for this week’s installment of the “Five Questions With…” media interview series. “The Takeaway” is a co-production of PRI and WNYC radio, in collaboration with The New York Times and WGBH Boston. Here is what Rupert had to say about working with […]

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