Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

What makes a great book event?

November 30, 2011 |

In today’s Wall Street Journal, Joanne Kaufman has a great piece about the evolving nature of book tour events.  Straight readings are out, and interactive (i.e. keep the audience awake) is in. Kaufman talked to event coordinators at a number of great indie bookstores – McNally Jackson (a personal fave of mine), Tattered Cover, RJ […]

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Preview: Texas Book Festival 2011

Preview: Texas Book Festival 2011

October 5, 2011 |

Fall is in full swing here in Austin – temps have plunged to a breezy 90 degrees, the Longhorns are headed to the Red River Rivalry this weekend, and it’s festival time.  And as much as I love the Austin Film Festival and food trailer madness, when the weekend of October 22 rolls around, you’ll […]

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