Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

Capitalizing on a great media placement

As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]

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