Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Own Your First Impression

Own Your First Impression

Most first encounters in the modern world happen virtually, via your online presence. From customers to coffee dates, everyone is vetting you before they buy from you, do business with you, or even before showing up for an initial meeting. Every tweet, status update, blog, photo, and emoji you post is a crucial part of your first impression. Welcome to the age of the personal brand. Be proactive about what can be found on the internet in a simple search for your name. Be proactive in this space and set up a checklist to guide your efforts.

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