Blog
Book Publicity FAQs for First-Time Authors
According to a report done by Bowker – the world’s leading provider of bibliographic information – over 1.5 million books were published in the year 2013 alone. And while that figure may seem outdated (we don’t have current statistics for the years 2014 and 2015 yet), I think it’s safe to assume that this number […]
Five Questions with Gwen Moran, contributor to Entrepreneur & FastCompany.com
This week we continue our “Five Questions with…” series by speaking with Gwen Moran, award-winning small business expert and writer who contributes to Entrepreneur, FastCompany.com, LifeReimagined.org, and many others. She’s also the founder of Biziversity, which publishes insights about business, money, and life. In her writing, Gwen covers the topics of entrepreneurship, leadership, management, and […]
Five Questions with Anne Fisher, contributor to Fortune.com
Anne Fisher is a contributor to both Fortune.com and CNNMoney.com, where she covers workplace and small business topics, respectively. Our work with Annie centers on her Fortune.com work, where she has been writing her “Ask Annie” career column since 1996. In it, she helps readers navigate booms, recessions, changing industries, and changing ideas about what’s […]
Five Questions with Inc. columnist Jeff Haden
We were honored to speak with Jeff Haden for this week’s installment of our “Five Questions with…” series. Jeff is columnist for both the print and online editions of Inc. He is also a LinkedIn Influencer, a ghostwriter, and a speaker. I have long been a fan of Jeff’s writing (particularly his Inc. column), so […]
Five Questions with Harvey Schachter, management columnist for The Globe and Mail
For this week’s installment of our “Five Questions with…” series, we had the pleasure of speaking with Harvey Schachter, management columnist for the Toronto-based daily The Globe and Mail. Harvey writes the Monday Morning Manager, Managing Books, Balance, and Power Points columns for the paper. With over twenty years experience as a journalist, Harvey’s coverage […]
Capitalizing on a great media placement
As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]
Make your 90 words count
The ability to communicate effectively is prerequisite number one for a career in public relations. But immediately following is the ability to communicate efficiently. I read recently that in our overwhelmed, constantly-connected world, the ideal word count for a pitch is 90 words. Yes, 90 words. (Breathe, PR people.) In a time where journalists and […]
Why PR is more stressful than neurosurgery
According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]
Our Bloggers
