I regularly meet with new authors eager for attention for their work. For many, a full-time publicist isn’t an option. Fortunately, today’s media landscape is rife with opportunity for the DIYer. I was inspired to put together this short list of suggestions after more than two decades of working in book publicity and, very recently, becoming an author myself. Is it subjective? Yes. But I guarantee that it’s a great place to start when you find yourself thinking you should do “something” about your PR.
These tips are specifically for those promoting their own work, but if you have a publicist, they’re still a great place to start and will make you an awesome and collaborative client.