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Chase Relevance, Newsjack with Care
Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game. But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]
Five Questions with Ted Kinni, senior editor at strategy+business
To continue our “Five Questions with…” series, this week we spoke with Ted Kinni, senior editor for books at strategy+business. Ted reviews an array of business books for s+b, but he particularly enjoys books that emphasize the human endeavor side of business. But not only does Ted write articles and book reviews, he has written, […]
Five Questions with Gwen Moran, contributor to Entrepreneur & FastCompany.com
This week we continue our “Five Questions with…” series by speaking with Gwen Moran, award-winning small business expert and writer who contributes to Entrepreneur, FastCompany.com, LifeReimagined.org, and many others. She’s also the founder of Biziversity, which publishes insights about business, money, and life. In her writing, Gwen covers the topics of entrepreneurship, leadership, management, and […]
Five Questions with Anne Fisher, contributor to Fortune.com
Anne Fisher is a contributor to both Fortune.com and CNNMoney.com, where she covers workplace and small business topics, respectively. Our work with Annie centers on her Fortune.com work, where she has been writing her “Ask Annie” career column since 1996. In it, she helps readers navigate booms, recessions, changing industries, and changing ideas about what’s […]
Five Questions with Inc. columnist Jeff Haden
We were honored to speak with Jeff Haden for this week’s installment of our “Five Questions with…” series. Jeff is columnist for both the print and online editions of Inc. He is also a LinkedIn Influencer, a ghostwriter, and a speaker. I have long been a fan of Jeff’s writing (particularly his Inc. column), so […]
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
The value of the reporter’s rolodex
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the marketplace. Though rolodexes are no longer large clunky eyesores […]
How Napster changed book PR and what that means for authors
Just over a decade ago, the music industry was rocked to its core. The demand for great music remained unchanged, but the way in which music lovers were obtaining it was unlike anything the industry had seen before. Using file sharing sites like Napster, LimeWire, and eventually iTunes, people were able to get their music […]
Make your 90 words count
The ability to communicate effectively is prerequisite number one for a career in public relations. But immediately following is the ability to communicate efficiently. I read recently that in our overwhelmed, constantly-connected world, the ideal word count for a pitch is 90 words. Yes, 90 words. (Breathe, PR people.) In a time where journalists and […]
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