Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

Five Quick Questions With Publishing’s Top Leaders: Ben Loehnen

November 17, 2010 |

Ben Loehnen, Senior Editor at Simon & Schuster’s flagship imprint, has worked on a number of successful business titles, including Made to Stick by Chip and Dan Heath,  The Myth of the Rational Market by Justin Fox and What Would Google Do? by Jeff Jarvis. We asked him about the working relationship between author and […]

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Working with Your Editor

November 15, 2010 |

A few years ago I was fortunate enough to hear Larry Kirshbaum, formerly the Publisher of Warner Books and now an agent, discuss the process of publishing.  The entire crowd of authors in attendance noticeably moved forward in their chairs when he boldly urged everyone to “become the CEO of your own book.”  His reasoning […]

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What Makes a Great Business Book?

What Makes a Great Business Book?

November 10, 2010 |

Fall is typically a hectic time for those of us in the publishing world. This year is certainly no exception. We’ve attended book festivals, gone through our acquisitions process for our spring 2011 books, finished our work on our summer books, begun work on our fall titles, and all while balancing personal and professional time […]

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Five Quick Questions with Publishing’s Top Leaders: Hardy Green

October 25, 2010 |

After a long stint as book review editor at BusinessWeek, Hardy Green has left the magazine world.  He’s now posting on his own site and recently completed his second book, The Company Town. We checked in with Hardy for his thoughts on the changing face of the media.  His perspective, from all sides of the […]

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A Case for the Book Festival

October 21, 2010 |

Here in Austin, October is festival month. I kicked it off with Austin City Limits, where I channeled my inner hipster and left with a wicked sunburn. Next weekend is a double-whammy, with the Austin Film Festival AND our first-ever Freak Show Festival. It’s a logical pairing, actually – our charmingly weird little city incarnate. […]

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Five Quick Questions With Publishing’s Top Leaders: Jack Covert

October 4, 2010 |

The way we buy books is changing along with everything else in the publishing world.  To get a better feel for how the self publishing and the digital world are impacting consumers of virtual books, Barbara Henricks had a brief conversation with Jack Covert, President and Founder of 800-CEO-READ. For over 25 years, 800-CEO-READ has […]

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The Best Blogs in Publishing

September 29, 2010 |

Who in the publishing industry doesn’t love a good list? Publicists build media lists, editors are always talking about their “list,” and of course everyone in the industry is on pins and needles each week hoping that their books hit THE list. While each of the lists mentioned above demands plenty of attention, “best of” […]

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The Changing Way We Buy Books

September 21, 2010 |

One of the old rules of book publicity was that if the author or host didn’t mention a book’s title at least three times during an interview, the effect on sales would be, well, diminished to say the least. And while it may sound like an exercise in vanity or a cheap sales tool, it […]

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Inc and 800-CEO-READ join forces

May 3, 2010 |

Inc. Magazine and 800-CEO-Read have partnered to launch The Inc. | 800CEORead Business Book Bestseller List, which made its debut today.

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Going Viral

January 18, 2010 |

Like everyone in the publishing business, we’re working hard to figure out the new landscape and find the opportunities that we know will come with the massive shift in the way we consume information. So, I was delighted to be invited to blog about our industry changes from the real pros in social media, Ben […]

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