Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Books of Pinterest

Books of Pinterest

The day I felt the boom of Pinterest was the day my inbox overflowed with repin notifications on an hourly basis. It didn’t take long to realize I’d need to change my notification settings. For me, Pinterest started out as a way to plan my unrealistic dream wedding and design the ideal Montana vacation home. […]

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PR and Digital Media take Center Stage at Author Pow Wow

PR and Digital Media take Center Stage at Author Pow Wow

Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]

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Five Quick Questions With Publishing's Top Leaders: Gloria McDonough-Taub

Five Quick Questions With Publishing’s Top Leaders: Gloria McDonough-Taub

Gloria McDonough-Taub is Editor of Blogs at CNBC.com and the author of the CNBC.com blog, Bullish On Books. She reviews the (numerous) books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on the website or on air. Gloria is at the […]

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Social media and old fashioned love launch a new book

It was a scene that seems fitting in a town like Austin, a gathering to celebrate someone’s latest creative offering. In this case we gathered, ate and drank to celebrate the release of Jill Griffin‘s latest book, Taming the Search-and-Switch Customer, out this month from Jossey-Bass. Jill, resplendent in her red suit, greeted her 70 […]

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