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Thoughts on books, publicity, and the media from our Cave Henricks staff.

What makes a great book event?

November 30, 2011 |

In today’s Wall Street Journal, Joanne Kaufman has a great piece about the evolving nature of book tour events.  Straight readings are out, and interactive (i.e. keep the audience awake) is in. Kaufman talked to event coordinators at a number of great indie bookstores – McNally Jackson (a personal fave of mine), Tattered Cover, RJ […]

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A Case for the Book Festival

October 21, 2010 |

Here in Austin, October is festival month. I kicked it off with Austin City Limits, where I channeled my inner hipster and left with a wicked sunburn. Next weekend is a double-whammy, with the Austin Film Festival AND our first-ever Freak Show Festival. It’s a logical pairing, actually – our charmingly weird little city incarnate. […]

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