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THE RESPONSIBLE CORPORATION

A Systematic Framework for Sustainability

by Carol Sanford
Jossey-Bass
January, 2011

A new breed of value-driven companies is rewriting the rules of business. Fueled by a number of factors including frightening news about climate change and consumers who grow more ecologically conscious every day, businesses today must be not just financially sound, but to truly succeed, they must become responsible members of the communities where they are based and that they serve.

Carol Sanford, consultant to companies like DuPont, Colgate and Seventh Generation, says that the current "going green" movement doesn't go far enough in creating companies that are truly responsible.. In her new book, THE RESPONSIBLE CORPORATION, Sanford provides a system-wide strategy for businesses that allows them to customize their approach, making sure it serves not only the earth and its resources, but that also reflects the values of its employees, customers and the community at large.

"The Responsible Corporation," writes Sanford, "sees itself as a co-creative partner in ensuring the vitality and health of all the communities it belongs to. It develops its capacity to play the role of partner. It sees itself as getting smarter about what it takes to be a lead agent in making the systems it touches healthier and more vital."

Using real life examples, Sanford casts a close eye on what it takes to truly change an organization from the inside out. As the financial meltdown meets the new "green" mandate, the time could not be better for a book that offers a systemic approach to change that moves beyond mere programs to a system wide approach.

Carol Sanford is CEO of InterOctave Development Group, Inc., a global management consulting firm with clients such as DuPont, and Colgate Palmolive Europe and Seventh Generation, among others. She gives keynotes to companies around the world on being how to more socially responsible and more effective.

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