Jessica Krakoski joined the Cave Henricks Communications team in 2010, after working as an in-house publicist at Simon & Schuster and Basic Books in New York. An avid reader all her life, Jessica loves to work with scholars, journalists, business. and nonprofit leaders who have bold ideas and important missions.
Jessica graduated Phi Beta Kappa from The University of Texas at Austin with degrees in Marketing and English. After completing her thesis and graduating from the elite English Honors Program at UT, Jessica headed to New York to attend the Columbia Publishing Course at Columbia University.
Hoping to combine her marketing degree with her passion for books and ideas, Jessica set her sights on a career in book publicity, and landed her first job at Simon & Schuster, where she earned a crash course in the world of high-stakes public relations.
After a few years, she moved to Basic Books, an imprint dedicated to serious nonfiction by leading journalists, scholars, and intellectuals. There, she spearheaded publicity campaigns on thought-provoking books including The Power of Pull, by John Hagel, John Seely Brown, and Lang Davison; The Battle, by AEI’s Arthur Brooks; and the New York Times bestseller Republican Gomorrah, by Max Blumenthal.
Jessica’s work came to the attention of Barbara Henricks while working together on the publicity for a Basic Books title. Since joining Cave Henricks, Jessica has worked on titles on the current events and business, including A Better Planet, by Yale Professor Dan Esty; The Citizen’s Share, by Professor Joseph Blasi; When More Is Not Better, by Roger L. Martin; Beyond Entrepreneurship 2.0, by Jim Collins; Eat Sleep Work Repeat, by former Twitter VP Bruce Daisley; Powerful, by former Netflix CTO Patty McCord; #1 New York Times, Wall Street Journal, and USA Today bestseller The One Thing, by Gary Keller and Jay Papasan; Power Moms, by longtime Wall Street Journal columnist Joann Lublin; New York Times bestseller The Way We’re Working Isn’t Working, by Tony Schwartz; Brick by Brick, by David Robertson; and The Innovator’s DNA, by Hal Gregersen, Jeff Dyer, and Clay Christensen.
She has repeatedly secured coverage for her authors in top-tier media outlets including The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, Financial Times, The Economist, Fortune, Fast Company, Harvard Business Review, CNN, CNBC, FOX Business Network, MSNBC, NBC, Bloomberg Television, NPR, Cheddar, Yahoo! Finance, Business Insider, Salon, The Tim Ferriss Show, and The Knowledge Project with Shane Parrish.
Jessica keeps a copy of every book she has represented on her bookshelf as a reminder of how much she has learned from the brilliant people that trusted her to help them spread their message. Her enthusiasm for a great idea, collaborative spirit, and tenacity for getting others to listen shines through in her interactions with both clients and the media.