Launch Your Inner Entrepreneur

10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

Charlene Walters

McGraw-Hill Education, February 2021

Practical, specific advice and strategies to help women develop an entrepreneurial mindset

Entrepreneurship has always skewed male―from availability of funding to how-to books that assume a primarily male audience.  And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.”

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing―and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.

You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:


  • Embracing an Entrepreneurial Attitude
  • Cultivating Financial Confidence
  • Branding and Building Presence
  • Leveraging Social Media Options
  • Leading Your Startup
  • Going into Growth Mode
  • Rebooting, Repeating, and Avoiding Burnout Along the Way

Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan―which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more―to help you put the Mindset Shifts into action, now.

Available at the following retailers

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About the Author

Charlene Walters, MBA, PhD is an entrepreneurship coach, business and branding mentor, author and trainer. She developed a digital entrepreneurship MBA program, serves as a mentor on Entrepreneur Magazine’s “Ask an Expert” forum and through her own consulting business, is featured among other CEOs, Influencers and Celebrities on the BAM Network and was selected as one of 150 Marketers to Follow by Rubicly.

  • Charlene has taught hundreds of business and marketing courses at a number of universities, and has led workshops for Entrepreneur Magazine’s Insider Platform, universities and other corporations.
  • Charlene is active in startup-industry podcasts: she has been featured and/or interviewed on The Women in Tech Podcast, Career Contessa’s Mentor Monday, Work at Home Women, Herpreneur, The Positive Place, The Recluse Podcast and The Healing Minds Podcast.
  • Charlene is a contributor to many digital media outlets, including: Business News Daily, Entrepreneur, Forbes, CEO Blog Nation, ShareThis, Business Insider, The Financial Post, Woman’s Day, Redbook, UpJourney,, Authority Magazine, Thrive Global, Bustle, Fundera, and more.
  • Charlene is the author of Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success and Own Your Other. In Launch Your Inner Entrepreneur, Charlene covers exactly what women in business specifically need to know–from “Dealing with Haters” and “Closing the Confidence Gap” to “Overcoming Impostor Syndrome” and “Tips to Fight Self-Sabotage.” She addresses 10 specific Mindset Shifts and provides hands-on workbook activities, giving women the tools needed to embrace an entrepreneurial attitude, as well as actionable, practical advice on everything from crafting a USP to finding a work-life balance. Her other book, Own Your Other, is a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. Charlene also writes a blog called Entrepreneurship, Life Enthusiasm & Energizing Your Brand.
  • Charlene has a BA in English, an MBA in Management and a PhD in Business Administration/Marketing. She is also the mother of two amazing children and lives in Charlotte, North Carolina.