The Interaction Field

The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

Erich Joachimsthaler

PublicAffairs, September 2020

How the most successful businesses are creating value and igniting smart growth

Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn’t care much about your brand and your other assets, and it either rushes past you or mows you down.
In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups–from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.
The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.

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About the Author

Erich Joachimsthaler, Ph.D. is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations.

An award-winning author of several books and over 100 articles, Erich is a strategy, innovation and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the CEO of Vivaldi, and a visiting professor and lecturer at prestigious universities around the world.