Barking Up the Wrong Tree

The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

Eric Barker

HarperOne, May 2017

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:

  • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength
  • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers
  • Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution
  • The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going
  • How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

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About the Author

Eric Barker’s humorous, practical blog, “Barking Up the Wrong Tree”, presents science-based answers and expert insight on how to be awesome at life. Over 300,000 people subscribe to his weekly newsletter and his content is syndicated by Time Magazine, The Week, and Business Insider. He has been featured in The New York Times, The Wall Street Journal, The Atlantic Monthly, and Financial Times. Eric is also a sought-after speaker and interview subject, and has been invited to speak at MIT, Yale, West Point, the University of Pennsylvania, NPR affiliates, and on morning television.