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How to Land a Publishing Deal
Pollsters report that as many as 80 percent of all Americans say they want to write a book, in excess of 200 million people. And while options for bringing a book to market are expanding, only a small percentage of authors ultimately land a publishing deal. Given that enormous group of aspiring writers, I decided to sit down with an acquiring editor and attempt to demystify the process. Neal Maillet has enjoyed a 30-year career in book publishing, working at publishing companies as diverse as Bantam/Bertelsmann, John Wiley & Sons, Timber Press/Workman Publishing, and Berrett-Koehler. He is currently Editorial Director at Berrett-Koehler, which is located in Oakland, California.
Book Publicity FAQs for First-Time Authors
According to a report done by Bowker – the world’s leading provider of bibliographic information – over 1.5 million books were published in the year 2013 alone. And while that figure may seem outdated (we don’t have current statistics for the years 2014 and 2015 yet), I think it’s safe to assume that this number […]
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
The juggle: building a brand, running a business… and promoting a book
Most often, our authors are not only business leaders, but they’re also business owners. They’re supporting their employees and clients, building their brand, and – by the time they come to us – preparing to promote their upcoming book. This creates a difficult juggle that comes as a surprise to many authors as they struggle […]
How Napster changed book PR and what that means for authors
Just over a decade ago, the music industry was rocked to its core. The demand for great music remained unchanged, but the way in which music lovers were obtaining it was unlike anything the industry had seen before. Using file sharing sites like Napster, LimeWire, and eventually iTunes, people were able to get their music […]
Books of Pinterest
The day I felt the boom of Pinterest was the day my inbox overflowed with repin notifications on an hourly basis. It didn’t take long to realize I’d need to change my notification settings. For me, Pinterest started out as a way to plan my unrealistic dream wedding and design the ideal Montana vacation home. […]
Inspiration
I can think of many people who have achieved great things – people who have won Grammys, as we watched Adele sweep every category for which she was nominated last Sunday, or who have made our lives easier by some technology or invention. However, very few names come to mind when I think of […]
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