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How to Land a Publishing Deal
Pollsters report that as many as 80 percent of all Americans say they want to write a book, in excess of 200 million people. And while options for bringing a book to market are expanding, only a small percentage of authors ultimately land a publishing deal. Given that enormous group of aspiring writers, I decided to sit down with an acquiring editor and attempt to demystify the process. Neal Maillet has enjoyed a 30-year career in book publishing, working at publishing companies as diverse as Bantam/Bertelsmann, John Wiley & Sons, Timber Press/Workman Publishing, and Berrett-Koehler. He is currently Editorial Director at Berrett-Koehler, which is located in Oakland, California.
What’s in a Name?
Naming something is rarely easy and getting it just right can feel close to impossible. Google’s ubiquitous search engine was called BackRub during its developmental phase, 7-Eleven convenience stores were once U-Tote-Ms and those Puma sneakers you tie on for your run were once called Rudas, after the firm’s founder. Somehow, none of those early […]
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