Blog
7 PR Questions Every Author Should Ask
Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?
Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.
Business Book Reviews in 2016
Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]
DIY Book Publicity: What Every Author Can Do
I regularly meet with new authors eager for attention for their work. For many, a full-time publicist isn’t an option. Fortunately, today’s media landscape is rife with opportunity for the DIYer. I was inspired to put together this short list of suggestions after more than two decades of working in book publicity and, very recently, becoming an author myself. Is it subjective? Yes. But I guarantee that it’s a great place to start when you find yourself thinking you should do “something” about your PR.
These tips are specifically for those promoting their own work, but if you have a publicist, they’re still a great place to start and will make you an awesome and collaborative client.
Writing for Forbes
Forbes leadership editor Fred Allen weighs in what he looks for in contributors, what makes for a good columnist, and the future of journalism in the digital age.
Why Being Published is So Personal
This month is a big one for me, so much so that I am departing from my usual blog format of serving up what I hope is useful information on any and all things book-related. Instead, I’m writing from what I now fondly call my author chair, the place where I did a 180-degree career flip and wrote a book rather than promoted them. As with so many of life’s experiences, it’s been a journey.
Own Your First Impression
Most first encounters in the modern world happen virtually, via your online presence. From customers to coffee dates, everyone is vetting you before they buy from you, do business with you, or even before showing up for an initial meeting. Every tweet, status update, blog, photo, and emoji you post is a crucial part of your first impression. Welcome to the age of the personal brand. Be proactive about what can be found on the internet in a simple search for your name. Be proactive in this space and set up a checklist to guide your efforts.
Jump Start Your PR Plan
The New Year provides a great chance to restart your PR plans. Some good ways to get started include refreshing your social media profiles, write a new blog post or column, find ten journalists to follow on Twitter, schedule a networking event and identify one stretch goals.
Taking the Stage
The growing popularity of TED talks (whose YouTube channel now has over 3.8 million subscribers) has changed the world of public speaking. An occupation once reserved for road warriors, willing to live out of a suitcase and an endless blur of airports, is now accessible. You may still have to travel, but the large and […]
Chase Relevance, Newsjack with Care
Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game. But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]
Ace That Interview
It’s the moment you’ve been waiting for – you are about to be interviewed about your latest book. Common sense says this should be easy, answering questions about something that you’ve been completely immersed in for months, if not longer. But, nerves and fear often trump knowledge when it comes to the interviews and even […]
Our Bloggers
