This month is a big one for me, so much so that I am departing from my usual blog format of serving up what I hope is useful information on any and all things book-related. Instead, I’m writing from what I now fondly call my author chair, the place where I did a 180-degree career flip and wrote a book rather than promoted them. As with so many of life’s experiences, it’s been a journey.
Most first encounters in the modern world happen virtually, via your online presence. From customers to coffee dates, everyone is vetting you before they buy from you, do business with you, or even before showing up for an initial meeting. Every tweet, status update, blog, photo, and emoji you post is a crucial part of your first impression. Welcome to the age of the personal brand. Be proactive about what can be found on the internet in a simple search for your name. Be proactive in this space and set up a checklist to guide your efforts.
The New Year provides a great chance to restart your PR plans. Some good ways to get started include refreshing your social media profiles, write a new blog post or column, find ten journalists to follow on Twitter, schedule a networking event and identify one stretch goals.
The growing popularity of TED talks (whose YouTube channel now has over 3.8 million subscribers) has changed the world of public speaking. An occupation once reserved for road warriors, willing to live out of a suitcase and an endless blur of airports, is now accessible. You may still have to travel, but the large and […]
Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game. But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]