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How to Land a Publishing Deal
Pollsters report that as many as 80 percent of all Americans say they want to write a book, in excess of 200 million people. And while options for bringing a book to market are expanding, only a small percentage of authors ultimately land a publishing deal. Given that enormous group of aspiring writers, I decided to sit down with an acquiring editor and attempt to demystify the process. Neal Maillet has enjoyed a 30-year career in book publishing, working at publishing companies as diverse as Bantam/Bertelsmann, John Wiley & Sons, Timber Press/Workman Publishing, and Berrett-Koehler. He is currently Editorial Director at Berrett-Koehler, which is located in Oakland, California.
What Literary Agents Love
The changing publishing world has left many confused about literary agents. Do you need one? How do you get one? What do they do? We sat down with Literary Agent Jud Laghi to learn more about why you need an agent in the DIY era of publishing and a better idea of what they really do.
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
Why your book needs a curator
Recently, the New York Observer ran a wonderful profile of Amy Einhorn, publisher and VP of Amy Einhorn Books at Penguin. Einhorn is known for publishing bestselling fiction that deftly straddles the commercial/literary divide – most notably the 2009 blockbuster The Help. In the profile, The Observer’s Emily Witt depicts Ms. Einhorn as an expert […]
This week in publishing…
In defiance of Friday the 13th gloom and doom, a roundup of some of the week’s most positive and surprising publishing news: Thriller/horror writer J.A. Konrath is trumpeting on his blog that he has earned $100,000 in three weeks selling his self-published THE LIST on Amazon. Having been turned down by editors at St. Martin’s, […]
Cyber Monday Hits the Books
I don’t do Black Friday. This might come as a shock to anyone who knows me, because if bargain shopping were a sport, well…let’s just say I’m the Hawks in The Mighty Ducks. Before they get schooled by Emilio’s scrappy kids from District 5, of course. I prefer TJ Maxx to Bloomingdale’s any day of […]
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