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Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
Business Book Laughs
Far from a sign of taking things lightly, laughter is often the surest indication that things are being taken appropriately seriously—so much so that one has to laugh. Business is a serious game, with careers, reputations, and money at stake, and is therefore not without its opportunities for (and the necessity of) cracking up wherever […]
What We’re Reading Wednesday
Happy Wednesday, folks! And happy birthday to me. Shameless birthday promotion. I can’t help it; I love birthdays! Now that that’s out of the way, let me say that I realize you can’t judge a book by its cover (pun intended, read on). However, I can’t help but make conclusions when I see someone reading […]
So, you want to be on Good Morning America?
Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
How Businesses Choose Business Books: An Interview with getAbstract
Recently, I was introduced to getAbstract, the world’s largest provider of business book summaries – not through my line of work, surprisingly, but at a wedding – by a family friend who uses getAbstract’s service in her organizational management position at General Motors. How had I not heard of this service, used to inform book-purchasing […]
And the Business Book of the Year Is…
It was announced Friday that the Financial Times/Goldman Sachs Business Book of the Year Award has been awarded to Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty. Subjects on the short list this year included energy security, urban development, global poverty and, of course, the continuing financial crisis—the topic that captured […]
BEA takes us into the future
Book Expo 2011 is now just a memory, a blur of long aisles, new books, the latest publishing news and three days of meeting live with those we do business with all year. In other words, our pleasure. New York greeted the booklovers who descended upon the city with sunny skies and gorgeous spring weather, […]
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