We live in an era of noise where news and information is abundant, coming to us 24/7 in an unceasing stream. At the same time, our attention span is shrinking. A study conducted last year by Microsoft shows that our ability to focus dropped from 12 seconds in 2000, to a new record low of eight seconds in 2015. Together, the din and our diminishing ability to pay attention make it more difficult to be heard. How can you stand out? What does it take to become a world class communicator? And perhaps the biggest question of all – how do you not only get someone’s attention, but keep it? Before you begin crafting material and take to the public stage, consider cultivating at least some of the skills that seasoned reporters rely on.