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Why your book needs a curator
Recently, the New York Observer ran a wonderful profile of Amy Einhorn, publisher and VP of Amy Einhorn Books at Penguin. Einhorn is known for publishing bestselling fiction that deftly straddles the commercial/literary divide – most notably the 2009 blockbuster The Help. In the profile, The Observer’s Emily Witt depicts Ms. Einhorn as an expert […]
Why PR is more stressful than neurosurgery
According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]
So, you want to be on Good Morning America?
Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Worth the Time and Effort
What tops your list of pet peeves? For me, it’s the improper use of you’re/your, their/there and it’s/its, followed closely by ending a sentence with a preposition. What can I say? I wish I were Grammar Girl. I would argue with near absolute certainty that, for members of the media, nothing is more irritating than […]
Fearless
Last Monday night I attended a meetup at South By Southwest Interactive hosted by Tim Grahl and Todd Sattersten. It was a cool place called Frank, and the meeting was in an upstairs loft completely filled to the edges with people. Here’s what I noticed about this group as I worked the room. They are all (or mostly) […]
Five Quick Questions With Publishing’s Top Leaders: Gloria McDonough-Taub
Gloria McDonough-Taub is Editor of Blogs at CNBC.com and the author of the CNBC.com blog, Bullish On Books. She reviews the (numerous) books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on the website or on air. Gloria is at the […]
2011: A Brave New World of Words
2011: The Brave New World of the Written Word I have never been one to make New Year’s resolutions. They tend to be forgotten or fall flat or just make my gym really overcrowded in January. But I do make predictions for myself of where I envision the year taking me. From a professional standpoint, […]
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