The publishing and media worlds have had a tough year. With magazines folding, newspapers dying or going digital and staff cuts plaguing nearly every industry, it feels there has been little to celebrate. But while we watch our industry undergoing what is clearly a game-changing shift pushed by technological and digital innovation, watching an old […]
A “Shouts & Murmurs” piece in The New Yorker this week has me torn about an appropriate response to the recent upheavals in the publishing world. Have you read it? Does it make you want to laugh or cry? It’s hard not to laugh at Ellis Weiner‘s tongue-in-cheek portrayal of some poor “intern to replace […]
Seth Godin made publicity history when he sent galley copies of his book Purple Cow in a sealed milk carton. I worked with Linda Kaplan Thaler and Robin Koval, creators of the Aflac duck commercials, who persuaded us to send a stuffed duck that said “Aflac” with every copy of their book, BANG: Getting Your […]