Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

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I will resist the urge to say that it’s never been tougher to get attention in the media, although it is true, as media fractures, merges and, to some extent, dwindles.  In reality, though, it’s always been tough. I was a journalist 20 years ago, and when in the producing studios chasing news, we were […]

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800-CEO-REcap

Barbara, Dennis and I spent the week trading ideas with some of business book publishing’s brightest stars in Milwaukee at the 800-CEO-READ Author Pow Wow. We watched Sally Hogshead convince Jack Covert to take a shot of Jagermeister before noon, played Personality Poker and were reminded of how wonderful Austin, TX is in the winter […]

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What Makes a Great Business Book?

What Makes a Great Business Book?

Fall is typically a hectic time for those of us in the publishing world. This year is certainly no exception. We’ve attended book festivals, gone through our acquisitions process for our spring 2011 books, finished our work on our summer books, begun work on our fall titles, and all while balancing personal and professional time […]

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The Changing Way We Buy Books

One of the old rules of book publicity was that if the author or host didn’t mention a book’s title at least three times during an interview, the effect on sales would be, well, diminished to say the least. And while it may sound like an exercise in vanity or a cheap sales tool, it […]

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Author offers perspective to the PR process

We’ve decided to invite authors to blog on our site as we move ahead into a new decade. We didn’t have to look far for our first contributor as Dennis Welch here on our staff wrote his first book late last year. A candid memoir of his mother Patsy’s life, it is a book about […]

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Going Viral

Like everyone in the publishing business, we’re working hard to figure out the new landscape and find the opportunities that we know will come with the massive shift in the way we consume information. So, I was delighted to be invited to blog about our industry changes from the real pros in social media, Ben […]

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Book success even sweeter in tough times

The publishing and media worlds have had a tough year. With magazines folding, newspapers dying or going digital and staff cuts plaguing nearly every industry, it feels there has been little to celebrate. But while we watch our industry undergoing what is clearly a game-changing shift pushed by technological and digital innovation, watching an old […]

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The Reshaped Face of Publishing

A “Shouts & Murmurs” piece in The New Yorker this week has me torn about an appropriate response to the recent upheavals in the publishing world. Have you read it? Does it make you want to laugh or cry? It’s hard not to laugh at Ellis Weiner‘s tongue-in-cheek portrayal of some poor “intern to replace […]

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CHC authors on the morning shows

Two of our authors were on network morning TV in the past week, both talking about different aspects of our work and business lives. Greg Cootsona, former pastor of the Fifth Avenue Presbyterian Church in New York, penned his book, Say Yes to No, after a personal wake up call that managing his ministry and […]

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Thinking outside the box (or inside the book package)

Seth Godin made publicity history when he sent galley copies of his book Purple Cow in a sealed milk carton. I worked with Linda Kaplan Thaler and Robin Koval, creators of the Aflac duck commercials, who persuaded us to send a stuffed duck that said “Aflac” with every copy of their book, BANG: Getting Your […]

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