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Thoughts on books, publicity, and the media from our Cave Henricks staff.
Why PR is more stressful than neurosurgery
According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]
So, you want to be on Good Morning America?
Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]
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