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7 PR Questions Every Author Should Ask
Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?
Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.
Why Being Published is So Personal
This month is a big one for me, so much so that I am departing from my usual blog format of serving up what I hope is useful information on any and all things book-related. Instead, I’m writing from what I now fondly call my author chair, the place where I did a 180-degree career flip and wrote a book rather than promoted them. As with so many of life’s experiences, it’s been a journey.
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
3 Keys to Growing Your Platform – and Sharing Your Mission
We don’t typically write about our own clients on this blog. But recently, one of our past clients landed such a huge media hit that I just simply had to share. Not just to celebrate his success – which is hard-won and incredibly well-deserved. But to share the important lessons for other authors trying to […]
Don’t forget to celebrate
I’m told that walking into a bookstore and seeing your book on the shelf is one of the greatest feelings for an author. Even better is when someone tells you that your book impacted the way they run their company or approach life challenges. It’s confirmation that the months (or even years) you spent bringing your […]
Why your book needs a curator
Recently, the New York Observer ran a wonderful profile of Amy Einhorn, publisher and VP of Amy Einhorn Books at Penguin. Einhorn is known for publishing bestselling fiction that deftly straddles the commercial/literary divide – most notably the 2009 blockbuster The Help. In the profile, The Observer’s Emily Witt depicts Ms. Einhorn as an expert […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Creativity Boost for Publishing Community
Call it what you will — intellectual juice, a sense of community, or just plain old face time in our high tech, low touch world, but today, I got a hefty dose of it all at my favorite event of the year. The Author Pow Wow hosted by 800 CEO Read since 2005 kicked off […]
Five Quick Questions with Publishing’s Top Leaders: Meg Kuehn
Meg Kuehn, vice president of business development of Kirkus Reviews, shares her thoughts on Kirkus’ role in the publishing industry and the company’s future. Q: Kirkus has long been a voice in publishing, offering pre pub reviews that have served, predominately, as a guide to booksellers. It seems the recent sale of the publication has […]
Five Quick Questions with Publishing’s Top Leaders: Clay Smith, Texas Book Festival
Here in Austin, we’re gearing up for one of our favorite events of the year – the Texas Book Festival (October 22 and 23). I caught up with the festival’s Literary Director, Clay Smith, for his thoughts on this year’s line-up and the role of the festival in the literary community. Q: You will […]
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