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Thoughts on books, publicity, and the media from our Cave Henricks staff.
7 PR Questions Every Author Should Ask

7 PR Questions Every Author Should Ask

Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?

Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.

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