Sarah Falter is a veteran book publicist with more than 14 years of experience leading national campaigns. Prior to joining Cave Henricks, Sarah worked at The History Press (now Arcadia Publishing), Hachette Book Group, and most recently HarperCollins.
Sarah has spearheaded the publicity campaigns for New York Times bestselling and award-winning authors and leaders across media, politics, business, and entertainment, including Ancestry CEO Deb Liu, Thrive Global CEO Arianna Huffington, and Dollar General CEO Cal Turner Jr., Dame Julie Andrews, NBC’s Al Roker, ABC’s Sunny Hostin and Tamron Hall, MSNBC’s Joy Reid, Washington Post columnist George Will, and Governor Chris Christie.
Known for her ability to shape compelling messaging, secure top-tier media placements, and deliver creative event strategies, Sarah has earned coverage across The New York Times, The Wall Street Journal, TIME, Newsweek, Forbes, People, NPR, Today, Good Morning America, CBS Mornings, and more.
Career highlights include New York Times bestseller and a Financial Times “Book of the Year” Billion Dollar Whale by Wall Street Journal reporters Bradley Hope and Tom Wright; entrepreneur, real estate broker, and television personality Ryan Serhant’s national bestsellers Sell It Like Serhant and Big Money Energy; and recent collaborations with Webby-award nominated podcaster and pasta entrepreneur/inventor Dan Pashman (Anything’s Pastable), Grammy-nominated artist benny blanco (Open Wide), former Boston Globe editor and New York Times bestselling biographer Larry Tye (The Jazzmen), and global spiritual leader the Dalai Lama (Voice for the Voiceless).
Sarah holds a B.A. in English Literature from Vanderbilt University and continues to champion storytelling—for new authors and seasoned voices alike—as a vital force for sparking conversation, connection, and community.
