Case Studies | Cave Henricks Communications Cave Henricks Communications

Of Boys and Men

Why the Modern Male is Struggling, Why It Matters, and What to Do About It

Richard V. Reeves, Founder of American Institute for Boys and Men

BROOKINGS INSTITUTION PRESS

Accolades: Barack Obama 2024 Summer Reading Selection, Economist Best Book of 2022, New Yorker Best Book of 2022

Media Highlights: The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, The New Yorker, The Economist, TIME, Financial Times, Politico, Mother Jones, Salon, NPR’s 1A, Morning Edition, and On Point, “The Daily Show,” MSNBC’s “Morning Joe,” PBS’ “Amanpour & Co.” and “PBS Newshour,” The Diary of a CEO, The Ezra Klein Show

Overview: Richard Reeves came to us for the 2022 launch of Of Boys and Men, a groundbreaking book exploring the challenges of boys and men in modern society and the implications for society as a whole. From the outset, Richard’s goal was to reach audiences across the political spectrum, arguing that these issues apply broadly, regardless of political affiliation. Working collaboratively, we positioned Richard as a leading voice on an issue that was beginning to gain broader national attention. The result was significant top-tier media coverage and recognition for the book as an essential contribution to the conversation.

Richard returned to us two years later after his nonprofit received a $20M grant from Melinda French Gates. Trusting us to identify the right strategy, he asked us to build a new media campaign around the announcement along with a second push for the book. We leveraged the grant as a timely news hook while connecting it to the rapidly evolving national conversation about boys and men during the highly contentious 2024 election cycle, when issues surrounding masculinity, young male voters, and the so-called “bro vote” dominated headlines. Throughout the campaign, we remained focused on placing Richard with influential media voices across the ideological spectrum, reinforcing his message that the issues facing boys and men transcend politics and impact us all. By pairing breaking news with Richard’s established expertise, we secured another wave of top-tier media coverage, reignited interest in Of Boys and Men, and further cemented Richard as one of the nation’s leading voices on the future of boys and men.

“Actions speak louder than words. So let me say that I was so thrilled with the work of the Cave Henricks team that when I needed more PR support some years later, the only call I made was to them! My work on boys and men has reached new audiences and much wider audiences, in large part thanks to the professionalism, strategic wisdom, and personal dedication of Cave Henricks. I now find it hard to imagine working with another firm.”

Richard Reeves, Institute for Boys and Men founder and president; author of Of Boys and Men

The Small and the Mighty

Twelve Unsung Americans Who Changed the Course of History, From the Founding to the Civil Rights Movement

Sharon McMahon

THESIS

Bestseller Lists: #1 New York Times, #1 USA Today, and #1 Amazon bestseller, making this a #1 debut for a first book in an election-season news cycle

Accolades: Winner of the prestigious 2025 American Book Award, Top 5 Best Book of the Year by Amazon, and Best Nonfiction book of the year by Barnes & Noble

Media Highlights: TIME, The Washington Post, “ABC News,” “CBS This Morning,” C-SPAN, Adam Grant, Forbes, Politico, Harper’s Bazaar, Armchair Expert, Ten Percent Happier, For the Love, and The Daily Stoic

Overview: Sharon McMahon hired us for the launch of The Small and the Mighty, determined to spark a national conversation about the extraordinary impact ordinary people can have, reminding readers that every voice matters, and that meaningful change often begins by simply doing the next right thing. We worked closely with Sharon to position her not only as “America’s Government Teacher,” but also as one of the country’s leading voices on civic engagement, history, and constructive public discourse.

Launched in the run up to the 2024 presidential election, breaking through the noise was our top challenge. This in mind, we developed a media strategy that highlighted Sharon’s unique ability to reach audiences across political divides through thoughtful, fact-based education and a message of hope and empowerment.

The result was a campaign that spanned ABC News to a full TIME magazine profile, further cementing Sharon’s reputation as one of today’s most trusted public educators and storytellers.

Right Thing, Right Now

Good Values. Good Character. Good Deeds

Ryan Holiday

PORTFOLIO

Bestseller Lists: Instant #1 New York Times bestseller

Media Highlights of our work with Ryan: “Today,” “Good Morning America,” “CBS This Morning,” The New York Times, GQ, Men’s Health, Harper’s Magazine, Inc., The Free Press, Slate, “The Daily Show,” “Tamron Hall,” MSNBC, CNBC, Modern Wisdom, Ten Percent Happier, The Prof G Show, The Joe Rogan Show, Vox Conversations, Jordan Harbinger Show, On Purpose with Jay Shetty, Solved with Mark Manson, Happiness Lab, The Preamble, Masters of Scale, and Office Hours with Arthur Brooks

Overview: Ryan Holiday first partnered with us several books ago, trusting us to launch Discipline is Destiny after previous PR experiences left him disappointed. Over the years, we have had the privilege of helping launch four of his titles, including Right Thing, Right Now. The longevity of our partnership reflects a deep level of trust and a shared commitment to ensuring that each new book reaches the broadest possible audience while building on Ryan’s reputation as one of today’s most influential thinkers on Stoicism and personal growth.

For Right Thing, Right Now, we developed a strategic campaign to secure high-impact opportunities that would introduce Ryan’s message to new audiences while reinforcing his standing with longtime readers. Working closely with Ryan and the in-house team at Portfolio, we pursued ambitious national media opportunities, including major broadcast and podcast appearances, that elevated the conversation around the book’s timely message. The campaign culminated with Right Thing, Right Now reaching #1 on the New York Times bestseller list, further strengthening Ryan’s remarkable track record and our long-standing partnership.

“I worked with Cave Henricks on my last three books. We did CBS This Morning, GMA, and TODAY, and my last book hit #1 NYT. To call it a good run would be an understatement.”

Ryan Holiday, bestselling living philosopher and author of The Daily Stoic, Right Thing. Right Now., Discipline is Destiny, The Daily Dad, and others

Open to Work

How to Get Ahead in the Age of AI

Ryan Roslansky, then-CEO of LinkedIn, and Aneesh Raman, Chief Economic Opportunity Officer at LinkedIn

HARPER BUSINESS

Bestseller Lists: Instant New York Times bestseller

Media Highlights: “CBS Mornings,” “CNN News Central,” TIME, The Financial Times, Harvard Business Review, Fortune, Inc., Fast Company, Business Insider, CNBC Make It, Office Hours with Scott Galloway

Overview: Ryan Roslansky, then-CEO of LinkedIn, and LinkedIn’s Chief Economic Opportunity Officer, Aneesh Raman, came to us for the launch of Open to Work, with a clear goal: to bring a practical, optimistic perspective to the rapidly evolving conversation around AI and the future of work. At a time when much of the public discourse around AI focused on disruption and uncertainty, the authors made a clear case for how AI could empower workers, create new opportunities, and positively impact the future of work.

Working closely with the internal LinkedIn comms team to align on big picture goals and scheduling constraints, we developed a focused media strategy that maximized every opportunity. By positioning Ryan and Aneesh as thoughtful, solutions-oriented leaders at the forefront of one of the world’s largest professional networks, we secured top-tier media coverage that amplified the book’s message and reached a wide audience.

Wild Courage

Go After What You Want and Get It

Jenny Wood

PORTFOLIO

Bestseller Lists: Instant New York Times bestseller

Accolades: Named Most Useful Book of the Year by Non-Obvious Book Awards in 2025

Media Highlights: Entrepreneur, Forbes, Parade, Fast Company, Investor’s Business Daily, Psychology Today, Business Insider, Katie Couric’s Wake-Up Call, Big Think, CNBC Make It, Next Big Idea Club, Gretchen Rubin’s newsletter, Good Life Project, What Fresh Hell, The Art of Charm, Something You Should Know, Chase Jarvis LIVE, The Greg McKeown Podcast, LinkedIn’s Get Hired podcast, Nobody Told Me, What’s Next with Tiffani Bova, Pivot, The Art of Manliness, Radical Candor

Overview: Jenny Wood approached the launch of her debut book, Wild Courage, with an unwavering commitment to making the biggest possible impact. She believed deeply in the book’s message—that pursuing what you want requires boldness, resilience, and a willingness to take action—and she brought that same mindset to every aspect of the publicity campaign.

Working as true partners, we developed a comprehensive media strategy to secure opportunities across broadcast, print, digital, and podcasts, working to introduce Jenny and her message to the widest possible audience. From the outset, Jenny embraced every opportunity to share the ideas of the book, leading to over 50 podcast interviews, coverage across print and online, and a #4 New York Times bestseller. Jenny’s launch is a powerful example of what can happen when an author gets creative, embraces every opportunity, and embodies the lessons of their book.

“My first book, Wild Courage, debuted as an instant New York Times bestseller and landed in 100+ media outlets, and Barbara Henricks was instrumental in making that happen. There’s no one more trusted—or more respected—in book publicity. Her name came up again and again in my early conversations with industry insiders, and after working with her, I understand why. Barbara’s strategic guidance shaped the campaign from day one. She brought clarity to complex choices, surfaced high-impact opportunities, and helped us focus on what would move the needle. It wouldn’t have happened without her leadership.”

Jenny Wood, New York Times bestseller of Wild Courage

The Battle for the Black Mind

Karida Brown, Ph.D., historical and cultural sociologist; Professor, Emory University

LEGACY LIT

Media Highlights: The Washington Post, Mother Jones, Ms. Magazine, Ebony, Black Enterprise, Essence, Atlanta Journal-Constitution, Forbes, NPR, C-SPAN

Overview: With The Battle for the Black Mind, Emory professor Karida Brown, Ph.D., set out to deepen the national conversation around the history of education, race, and equality in America.

We began working with Karida, winner of the NAACP Image Award, well ahead of publication, aiming specifically for coverage tied to the 75th anniversary of Brown v. Board of Education. With strategic thinking about the biggest impact outlets, we landed a major op-ed in The Washington Post, which served as a cornerstone for the book launch campaign months later.

We continued working closely with Karida to understand her top goals for the launch and built a campaign around those goals—ultimately elevating both the book and Karida’s voice as a leading historian and educator.

“Working with Cave Henricks Communications was one of the best decisions I made for The Battle for the Black Mind. They are masterful at what they do—professional, strategic, and tenacious in making sure no opportunity is left unexplored. From the very beginning, they listened closely to my goals and refined their approach to help me meet them. Their communication style was extraordinary: I always knew the plan, the progress, and the next steps. That kind of clarity built my trust, and they earned it fully.

Because of their efforts, my book and my voice reached the right platforms and audiences—Forbes, The Washington Post, Mother Jones, Ms. Magazine, Essence, NPR, C-SPAN Books, and more. Every placement was high-quality and aligned with my readers. Cave Henricks doesn’t spread themselves thin; they focus on a handful of clients and give each book the attention it deserves. They truly helped me scale my platform as both an accomplished author and a public intellectual. Worth every bit of the investment, and I will certainly be a repeat client.”

Dr. Karida Brown, professor of sociology at Emory University; author of The Battle for the Black Mind

Conscious Leadership

Elevating Humanity Through Business

John Mackey, Whole Foods cofounder and CEO

Portfolio

Bestseller List: Wall Street Journal

Media Highlights: The New York Times, The Wall Street Journal, Financial Times, USA Today, Fortune, Inc., Entrepreneur, Bloomberg Businessweek, Barron’s, Chief Executive, Business Insider, CNBC-TV, Fox Business, CNN-TV, The Joe Rogan Experience, The James Altucher Show, Freakonomics Radio, and Big Think

Overview: John Mackey came to us for the launch of Conscious Leadership. He had used a different PR firm for the launch of Conscious Capitalism and was looking for a collaborative partner to work with him for this launch. The book published in fall of 2020, when the news cycle was dominated by coverage of both the pandemic and the US Presidential election. We worked closely with Mackey to adjust to the news cycle, ensuring the book thrived in the difficult news environment. The result was countless top-tier media hits and a Wall Street Journal bestseller.

“I give top marks to Cave Henricks for their work on the launch of my book, Conscious Leadership. They took the time to truly understand my message, knew exactly how and who to approach with it, and landed impactful coverage across the board. A top-notch team full of seasoned players. I will use them again.”

John Mackey, cofounder and CEO of Whole Foods; Wall Street Journal bestselling author of Conscious Leadership

The One Thing

The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller, Keller Williams Realty cofounder, and Jay Papasan

BARD PRESS

Bestseller Lists: #1 Wall Street Journal bestseller, New York Times, USA Today, Amazon.com—with more than 500 appearances on national bestseller lists

Accolades: American Library Association’s Self-Help Gold Award, voted a Top 100 Business Book of All Time on Goodreads

Media Highlights: Forbes (multiple times), Entrepreneur, Investor’s Business Daily, Quartz, Lifehacker, Yahoo!Finance, CNN, CNBC (multiple times), and several top business blogs

Overview: Keller Williams cofounder Gary Keller came to us having written previous books for the real estate industry but looking to crossover into the mainstream market with The One Thing. To achieve that goal, we worked closely with Gary and Jay to secure impactful media coverage in the general interest and general business spaces. Since launching, the book has made over 500 appearances on national bestseller lists and sold over 4 million copies.

When More Is Not Better

Overcoming America's Obsession with Economic Efficiency

Roger L. Martin, #1 Thinkers50 management thinker (2017)

HARVARD BUSINESS REVIEW PRESS

Accolades: Named one of the best books of the year by Financial Times, Inc., Globe & Maile, and Next Big Idea Club, and won the award for the Best Leadership & Strategy Book of 2020 from Porchlight Books

Media Highlights: Financial Times (three times, including a review and profile), The Wall Street Journal (twice), The Washington Post, Fast Company, Bloomberg Opinion, Barron’s, Forbes, strategy + business, Strategy & Leadership, Chief Executive, Quartz, Inc., Bloomberg Businessweek, C-SPAN’s “Book TV,” MarketWatch, Adam Grant, HBR IdeaCast, What’s Next! with Tiffani Bova, Disrupt Yourself with Whitney Johnson

Overview: Roger Martin came to us from another firm looking this time for a collaborative, strategic partner for the launch of his book When More is Not Better. We worked closely with Roger to understand his top media goals for the launch and strategically pitched his expertise and insights to land those top goals, tweaking our approach as needed as the pandemic unfolded. Through our collaboration, persistence, and ability to adjust to the most challenging new cycle in recent history—and of course Martin’s brilliant insights and ability to adjust alongside us—we were able to secure his top goals.

“The Cave Henricks team did a lovely job on the launch of When More is Not Better. They are knowledgeable, diligent, organized, creative and, importantly, a pleasure to work with. They are already signed up to do my next book!”

Roger Martin, Thinkers50 #1 Management Thinker (2017); author of When More is Not Better

StrengthsFinder 2.0

Tom Rath

Gallup Press

Bestseller Lists: #1 Wall Street Journal, #1 Financial Times, USA Today, Businessweek, Amazon.com

Media Highlights: Reviewed in The New York Times and Financial Times, covered in The Washington Post, The Wall Street Journal, The Associated Press, Sirius XM Satellite Radio, BBC, and dozens of online outlets

Overview: StrengthsFinder 2.0 was the follow-up to the bestselling Gallup title, Now, Discover Your Strengths, which we also promoted. The bar for success was high—and was met, as the book became the most successful business book worldwide, according to The Economist, hit #1 on the WSJ bestseller list, and was the only book to remain in the Amazon Top 10 bestseller list every year for the decade after its release. Gallup Press remained a retainer client for over a dozen years before shifting their publishing model, and we have continued to partner with Tom Rath in the years following with the release of five subsequent titles. Throughout our nearly 20-year relationship with Tom, we have seen his books go on to sell over 10 million copies and make hundreds of appearances on bestseller lists.

“The team at Cave Henricks has been an essential strategic partner for every book project I have worked on over the last decade. They are a great collaborative team, are very connected with business media and thought leaders, and have helped the projects that I have worked on to reach a much wider audience.”

Tom Rath, New York Times and Wall Street Journal bestselling author of StrengthsFinder 2.0

Jack

Straight from the Gut

Jack Welch, Former Chairman and CEO of General Electric

WARNER BOOKS

Bestseller Lists: #1 New York Times bestseller, where it remained on the list for 26 consecutive weeks, Wall Street Journal, Publishers Weekly, and Businessweek

Media Highlights: Extensive feature coverage and reviews in national publications, including The New York Times, BusinessWeek, Harvard Business Review, Newsday, USA Today, and Financial Observer, interviews on NBC’s “The Today Show,” C-SPAN, and a two-part interview for “The Charlie Rose Show,” as well as dozens of local radio, television, and newspapers across the country

Overview: Despite launching on the morning of September 11, 2001, Jack became the ultimate business must-read of the decade. We worked with Jack and his team to navigate the shifting pieces of the campaign and find our footing in the wake of the national tragedy. We were able to secure significant top-tier coverage for the book, and organized a national media tour as Jack visited major business schools around the country. Today, there are over 1 million copies of the book in print.