Case Studies


Strengths Finder 2.0

Tom Rath

Gallup Press

Media Highlights: #1 Wall Street Journal bestseller, #1 Financial Times bestseller, BusinessWeek bestseller, USA Today bestseller, reviewed in The New York Times and Financial Times, covered in The Washington Post, The Wall Street Journal, The Associated Press, Sirius XM Satellite Radio, BBC, and dozens of online outlets.

Overview: StrengthsFinder 2.0 was the follow-up to the bestselling Gallup title, Now, Discover Your Strengths, which we also promoted. The bar for success was high—and was met, as the book became the most successful business book worldwide, according to The Economist, hit #1 on the WSJ bestseller list, and was the only book to remain in the Amazon Top 10 bestseller list every year for the decade after its release. Gallup Press remained a retainer client for over a dozen years before shifting their publishing model, and we have continued to partner with Tom Rath in the years following with the release of five subsequent titles. Throughout our nearly 20-year relationship with Tom, we have seen his books go on to sell over 10 million copies and make hundreds of appearances on bestseller lists.


The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller, Keller Williams Realty cofounder, and Jay Papasan


Media Highlights: #1 Wall Street Journal bestseller, New York Times bestseller, USA Today bestseller, Forbes (multiple times), Entrepreneur, Investor’s Business Daily, Quartz, Lifehacker, Yahoo!Finance, CNN, CNBC (multiple times), and several top business blogs.

Overview: Keller Williams cofounder Gary Keller came to us having written previous books for the real estate industry but looking to crossover into the mainstream market with The One Thing. To achieve that goal, we worked closely with Gary and Jay to secure impactful media coverage in the general interest and general business spaces. Since launching, the book has made over 500 appearances on national bestseller lists and sold over 2 million copies.

3D Book Jacket_THE FIX

The Fix: Overcome the Invisible Barriers That Are Holding Women Back at Work

Michelle P. King, Netflix Director of Inclusion


Media Highlights: The Economist, Financial Times, Inc., Harvard Business Review, Fast Company, Fortune, Working Mother, The Boston Globe, Salon, Business Insider,, CNN Business, Thrive Global, LinkedIn, Yahoo! Finance, Cheddar, Bloomberg TV’s “Bloomberg Technology,” prominent podcasts such as Harvard Business Review’s “Dear HBR” and “HBR IdeaCast,” and several events at venues such as The Wing, Ellevate, Politics & Prose, SXSW, The Geena Davis Institute on Gender in Media, and others.

Overview: Netflix Director of Inclusion and former head of UN Women’s Global Innovation Coalition for Change Michelle King hired us for the launch of her book, The Fix. Beyond top-tier media placements, Michelle was particularly interested in securing prestige events, which boost author and book visibility and drive book buys. Drawing on our established relationships with event coordinators across the country—both for high-level conferences and in corporate settings at major organizations—we secured over 25 events in addition to coverage in key media outlets.


The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Jim McKelvey, Square cofounder


Media Highlights: The Wall Street Journal, Financial Times, The Economist, Inc., Business Insider, LinkedIn, Entrepreneur, Forbes, Fast Company, CNN Business, Harvard Business Review, Yahoo! Finance, MarketWatch, NPR’s “1A,” Bloomberg Radio (multiple times), Bloomberg TV’s “Bloomberg Technology,” and “Bloomberg Surveillance,” CNBC TV’s “The Exchange” (multiple times), Fox Business TV’s “Varney & Co.,” The Next Big Idea Club (curated by Adam Grant, Dan Pink, Susan Cain, and Malcolm Gladwell), top podcasts in the business space, including The James Altucher Show (multiple times), The Prof G Show with Scott Galloway, and numerous events at venues such as LIVE Talks LA, Politics & Prose, CNBC’s Technology Executive Council, Fortune’s Brainstorm Tech Conference, INBOUND, Columbia Business School, General Assembly, YPO, and others.

Overview: Square cofounder Jim McKelvey came to us for the launch of his book. We worked closely with Jim and his team, and despite launching in a truly unprecedented time—just as COVID-19 forced shutdowns across the country—the book had a strong debut, with multiple pieces of coverage in major print, television, and online media. As the book launch continued, our team thoughtfully adjusted positioning in light of major shifts in media coverage and the overall landscape, and as a result, continued to secure top-tier coverage throughout the course of the campaign—and beyond, as the author extended his work with our team well past the book’s launch.


Eat Sleep Work Repeat: 30 Hacks for Bringing Joy to Your Job

Bruce Daisley, former Twitter EMEA Vice President


Media Highlights: The New York Times, The Wall Street Journal, The Washington Post, New York Post, Business Insider (multiple pieces of coverage), LinkedIn, Entrepreneur, Forbes, Fast Company, Harvard Business Review, WIRED, Bloomberg, Southwest: The Magazine, Fox Business TV’s “Varney & Co.” (repeat appearances), Cheddar, top podcasts in the business space including EntreLeadership and On Purpose with Jay Shetty, and numerous events at venues and companies such as Google, Facebook, PayPal, Twitter, TEDx, WIRED Smarter, Vice, 92nd Street Y, YPO, and others.

Overview: On the heels of a very successful UK launch of his book, then-sitting Twitter EMEA Vice President Bruce Daisley looked to our firm to continue the momentum as the book launched in the US market. Beyond amplifying the messages in the book, we worked with Bruce to utilize the news cycle, which led to coverage on Fox Business TV’s “Varney & Co.”—and even better, an on-going relationship there, which has resulted in several follow up appearances.

Jack Straight From the Gut

Jack: Straight from the Gut

Jack Welch, Former Chairman and CEO of General Electric


Media Highlights: #1 on national bestseller lists, including the New York Times, Wall Street Journal, Publishers Weekly, and BusinessWeek lists, extensive feature coverage and reviews in national publications, including The New York Times, BusinessWeek, Harvard Business Review, Newsday, USA Today, and Financial Observer, interviews on NBC-TV’s “The Today Show,” C-SPAN, and a two-part interview for “The Charlie Rose Show,” as well as dozens of local radio, television, and newspapers across the country.

Overview: Despite launching on the morning of September 11, 2001, Jack became the ultimate business must-read of the decade. We worked with Jack and his team to navigate the shifting pieces of the campaign and find our footing in the wake of the national tragedy. We were able to secure significant top-tier coverage for the book, and organized a national media tour as Jack visited major business schools around the country. Today, there are over 1 million copies of the book in print.